Peugeot and watchmaker SERICA partner to fit a custom timepiece into the RCZ Vision concept
Peugeot has teamed up with independent French watchmaker SERICA to integrate a specially made watch into the i-Cockpit of its RCZ Vision Concept Car.
- Ref. 1174
What Happened
PEUGEOT has partnered with the independent French watchmaker SERICA on the new PEUGEOT RCZ Vision Concept Car. The collaboration was born from a shared approach to design and a common appreciation for mechanical objects that are functional, precise and elegant. Under the theme ELEGANCE IN MOTION, the two French houses have created an original piece designed to accompany movement.
At the heart of the interior sits a SERICA Ref. 1174 Parade watch, specifically integrated into the interior architecture of the PEUGEOT i-Cockpit. It was created as a unique piece for this project and features an exclusive Glacier Blue dial developed to echo the colours of the PEUGEOT RCZ Vision Concept Car.
- A SERICA Ref. 1174 Parade watch sits at the heart of the interior.
- An integration module was jointly developed by the PEUGEOT and SERICA design teams to position the watch as a centre piece.
- Once secured, only the front of the watch case remains visible, transforming the timepiece into a true dashboard clock.
- The watch is just as easily removable, returning to serve its original purpose on the wrist.
United by the same exacting approach to design and close attention to detail, PEUGEOT and SERICA consider the object as a whole, with every element contributing to the balance of the overall composition. Bridging heritage and modernity, the automotive and watchmaking worlds share a common language of precision, movement and distinctive lines.
With the Ref. 1174 Glacier Blue integrated into the PEUGEOT RCZ Vision, the two French houses give tangible expression to their shared vision. At the intersection of automotive design and watchmaking, the creation embodies the same pursuit of elegance, functionality and innovation, with every detail designed to serve both purpose and emotion.
Previously from Peugeot
Peugeot has already revealed the RCZ Vision, describing it as a 500 hp electric concept car that previews a solid-state battery, up to 600 km of range and a next-generation i-Cockpit. The company has also said it will stage the world premiere of the RCZ Vision at the 2026 Paris Motor Show, alongside the E-T16 Concept and the POLYGON Concept.
- Peugeot unveils RCZ Vision concept with 500 hp electric powertrain and solid-state battery
- Peugeot brings two world premieres and three concept cars to the 2026 Paris Motor Show
Background drawn from MotorClaw's earlier coverage of Peugeot's official releases.
Why this matters
The tie-up shows how a carmaker can give a concept car's interior a distinctive design story by working with a specialist from another field. The source frames automotive design and watchmaking as sharing a language of precision, movement and distinctive lines, and says both French houses built the piece around a shared approach to design. It concerns the design teams of Peugeot and SERICA and the show car itself.
Terms in This Story
- Concept Car
- A design study or show car built to preview styling, technology or ideas rather than a model offered for sale.
- i-Cockpit
- The name Peugeot gives to the driver-facing interior architecture of its cars.
- Dial
- The face of a watch, where the hands and markings are displayed.
- Ref.
- Short for reference, the identifying model number a watchmaker gives to a specific watch.
Summarised from the linked release; details can be imperfect — always verify against the original source.