Porsche showcases bespoke customization at Fuori Concorso 2026 with Sonderwunsch and Exclusive Manufaktur vehicles
Porsche highlighted its individualization programs with a curated display of custom 911 models at Italy's Lake Como.
- 2026
- 2022
What Happened
At Fuori Concorso 2026 on Lake Como, Porsche displayed a range of custom vehicles from its Sonderwunsch and Exclusive Manufaktur programs. Claas Hoops, Head of Sonderwunsch, said the event is the ideal platform to demonstrate the full scope of Porsche's individualization capabilities and position Sonderwunsch as an integral part of the brand. Porsche has participated in the annual event since 2022, consistently showcasing its personalization offerings.
- A Porsche 911 S/T finished in a distinctive 'Funky Minty' shade with a coordinated color concept inside and out.
- A Porsche 911 Turbo S Cabriolet with a Chromaflair-effect paint finish called Sunsetmagic that shifts color in the light.
- A Porsche 911 GT3 S/C with the Street Style Package from Exclusive Manufaktur, blending GT character with open-top driving.
- A Porsche 911 GT3 RS Manthey lightweight model, a focused track-oriented version based on the Manthey Kit.
“For us, the Fuori Concorso provides the ideal platform to demonstrate the full scope of our individualisation capabilities and position Sonderwunsch as an integral part of Porsche.”
The event also served as a gathering for collectors, enthusiasts, and industry experts to engage with the vehicles and the possibilities of bespoke configuration, reinforcing the idea of the sports car as an expression of personal taste.
Why this matters
Porsche's emphasis on tailored vehicles shows how luxury automakers are meeting demand for personalization, turning cars into expressions of individual taste.
Terms in This Story
- Sonderwunsch
- Porsche's special request program for bespoke factory customization.
- Exclusive Manufaktur
- Porsche's division for personalized vehicle customization and limited-edition models.
- Fuori Concorso
- Annual automotive event held on Lake Como, Italy, showcasing luxury and classic cars.
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