Subaru Posts 13.2% Rise in September U.S. Deliveries on Record Forester Volume
Subaru of America posted a 13.2 percent improvement in United States sales for September 2026, delivering 52,056 vehicles behind historic monthly demand for the Forester crossover.
- 52,056 units
- 15,989 units
- +166.1%
- 489,120 units
What Happened
Monthly transactions for the company advanced to 52,056 units during September, expanding beyond the 45,989 registrations logged in September 2025. Cumulative deliveries through the opening nine months reached 489,120 vehicles, marking a 2.4 percent increase against the equivalent stretch of 2025.
The Forester compact crossover anchored showroom activity with 15,989 customer deliveries, setting its strongest September result on record while climbing 17.6 percent year to date. The smaller Crosstrek contributed 15,296 deliveries, up 6.8 percent, while Outback deliveries reached 12,651 units, representing a 1.9 percent improvement.
Performance enthusiasts provided a notable tailwind, as WRX sedan deliveries spiked 166.1 percent over September 2025, elevating the turbocharged model's nine-month volume gain to 47.8 percent.
“Our retailers continue to prove how Subaru is More Than a Car Company®, matching customers with vehicles that provide the safety and quality they expect.”
52,056units
up 13.2% year-over-year in the U.S.
15,989units
best-ever September monthly record
489,120units
up 2.4% year-to-date through September
Why this matters
The expansion underscores durable demand for all-wheel-drive crossovers among North American buyers even as higher financing costs curb broader retail showroom traffic. Solid volume across core nameplates positions the brand to sustain volume gains through the final quarter of the year.
Terms in This Story
- Carline
- Automotive industry terminology designating a distinct passenger vehicle model or product family.
- WRX
- Subaru's compact all-wheel-drive sports sedan equipped with a turbocharged boxer engine.
A brief summary; details can be imperfect — always verify against the original source.