Suzuki to build limited-run Hayabusa Tuned by JURI in Street Fighter 6 tie-up
Suzuki will put a Street Fighter 6-themed Hayabusa into limited production for Japan and select overseas markets after the show bike drew strong interest from visitors.
- 16 September 2026
- March 2026
- 17-21 September 2026
- Beginning of October 2026
What Happened
Suzuki Motor Corporation announced the limited release of "Hayabusa Tuned by JURI," a collaboration motorcycle with the popular game "Street Fighter 6" developed by CAPCOM CO., LTD. The model will be sold in Japan and select overseas markets. Details on the launch date and sales method will be announced progressively on Suzuki's website. The motorcycle was first shown at "CAPCOM CUP 12" and "Street Fighter League: World Championship 2025," global tournaments Suzuki sponsored in March 2026, where it drew significant attention and numerous requests for a production version.
The model is showcased at "CAPCOM CUP 12" and "Street Fighter League: World Championship 2025," global tournaments sponsored by Suzuki, drawing requests for a production version.
Suzuki announces the limited release of "Hayabusa Tuned by JURI" for Japan and select overseas markets.
Suzuki exhibits the motorcycle at its motorcycle exhibition booth during Tokyo Game Show 2026.
The dedicated website for "Hayabusa Tuned by JURI" is released.
- A dedicated website for "Hayabusa Tuned by JURI" with story content based on the world of the "Street Fighter" series.
- The site follows "Suzuki Imaginary Network," a fictional company created by Suzuki, as it decides to bring the motorcycle to market.
- An exhibit of the motorcycle at Suzuki's motorcycle exhibition booth at Tokyo Game Show 2026.
- A special novelty item for visitors who take a photo while seated on the display vehicle.
- Limited release in Japan and select overseas markets
- Launch date and sales method, to be revealed progressively on Suzuki's website
17-21 September 2026
Suzuki's motorcycle exhibition booth will host the "Hayabusa Tuned by JURI" display during the show.
Previously from Suzuki Motor Corporation
Suzuki had already said it would return to Tokyo Game Show 2026 as a special sponsor with Street Fighter 6-themed exhibits, including a motorcycle themed around the character Juri. Today's announcement turns that show appearance into a planned limited production model, with the same motorcycle going on display at the event.
Background drawn from MotorClaw's earlier coverage of Suzuki Motor Corporation's official releases.
Why this matters
For riders and game fans, this is a motorcycle maker turning a show exhibit into a limited-production model because visitors asked for one. Buyers in Japan and select overseas markets are affected, but Suzuki has not yet said when the bike goes on sale or how it will be sold, so they will have to watch the company website. It also shows how Suzuki uses game-world sponsorships to reach a wider audience.
Terms in This Story
- Street Fighter 6
- A popular video game developed by CAPCOM CO., LTD.
- Limited release
- A product made and sold in restricted numbers rather than as a full mass-market model.
- Novelty item
- A small promotional giveaway handed out to visitors at an event.
Summarised from the linked release; details can be imperfect — always verify against the original source.