Suzuki to return to Tokyo Game Show 2026 with Street Fighter 6 car and motorcycle exhibits

Suzuki Motor Corporation will participate in Tokyo Game Show 2026 as a special sponsor and will run exhibit booths at the event, which is hosted by the Computer Entertainment Supplier's Association (CESA). Japan's largest domestic game event runs from Thursday, 17 September to Monday, 21 September 2026 at Makuhari Messe in Chiba Prefecture. It is Suzuki's second appearance at the show, after it began participating last year, and the company says it remains committed to creating new user experiences through the fusion of gaming and mobility. This year's collaboration is with characters from Capcom Co., Ltd.'s popular game Street Fighter 6.

Suzuki's automobile exhibit, 'Blanka Base Camp,' draws on the Street Fighter 6 character Blanka, who in the game works as an adventure tour guide in his local Amazon jungle and, dreaming of becoming popular, creates and sells dolls modeled after himself called 'Blanka-chan.' Inspired by those activities, Suzuki created a special Carry mini truck named 'Blanka Base Camp'; the vehicle will be displayed and original Blanka cushions will be distributed as novelty goods. For motorcycles, Suzuki will display the 'Hayabusa Tuned by JURI,' which was unveiled at CAPCOM CUP 12, the world tournament for Street Fighter 6 held in March this year. As a special feature of the Tokyo Game Show booth, visitors can listen to the voice of 'Juri' when sitting on the motorcycle. Suzuki says visitors are invited to enjoy the distinctive world created by fusing the Street Fighter 6 characters with its mobility products.