Alfa Romeo becomes automotive partner of the Anantara Grand Tour of Europe
Alfa Romeo is joining Anantara Hotels & Resorts as Automotive Partner of the Anantara Grand Tour of Europe, a contemporary take on the 18th-century Grand Tour that launches in September 2026.
- 3 days
- September 2026
- 2027
- 1950s Giulietta
What Happened
Alfa Romeo joins Anantara Hotels & Resorts as Automotive Partner of the Anantara Grand Tour of Europe, a travel experience that reinterprets the legendary 18th-century Grand Tour with contemporary flair — a time when traversing Europe was an education in beauty and art. The initiative is described as a new way of experiencing the journey, where the road becomes a story and the pleasure of driving meets excellence in hospitality. Alfa Romeo and Anantara frame the project as a meeting of two businesses with a profound affinity for excellence, emotional connection and a holistic vision of travel in Italy and Europe. Alfa Romeo is presented as an ambassador of Italian sportiness around the world for over a century.
- Alfa Romeo Giulia, including the high-performance Quadrifoglio version
- Alfa Romeo Stelvio, including the high-performance Quadrifoglio version
- Vintage models that have made history for the Biscione brand, including the legendary 1950s Giulietta, an icon of Italian grand touring and a symbol of La Dolce Vita
The Anantara Grand Tour is available from September 2026 and debuts with a three-day itinerary called the Dolce Vita Tour. It sets off from the luxurious Anantara Palazzo Naiadi Rome Hotel, crosses the hills of the Castelli Romani, climbs towards the heights of Ravello and descends along the cinematic hairpin bends of the Amalfi Coast to the Anantara Convento di Amalfi Grand Hotel. The initiative is presented as an invitation to a slow journey of discovery of architectural masterpieces, capitals thousands of years old and breathtaking landscapes. Guests travel the most evocative roads of Europe and Italy to reach refined luxury properties belonging to Anantara Hotels & Resorts.
The Anantara Grand Tour becomes available, debuting with the three-day Dolce Vita Tour from the Anantara Palazzo Naiadi Rome Hotel to the Anantara Convento di Amalfi Grand Hotel.
The Anantara Grand Tour extends to new horizons, from spectacular Alpine passes to warm Mediterranean routes, with a cultural itinerary from the Anantara Palais Hansen Vienna to the Anantara New York Palace Budapest, taking in historical capitals and fascinating landscapes.
“With this new partnership, we celebrate the most authentic essence of Alfa Romeo, made up of driving pleasure, emotion and sportiness, values that have always marked us out. Whether aboard the high-performance Giulia and Stelvio or a vintage rarity, we are sure that every journey will elicit unique, engaging sensations, transforming every journey into a memorable experience. I would like to invite everyone to live every moment with intensity, letting themselves be driven by a perfect combination of performance, style, and passion.”
Previously from Alfa Romeo
Alfa Romeo has recently taken on similar official-partner roles rather than launching products. In July 2026 it participated as the Official Automotive Partner of Foiling Week 2026, showcasing the limited Giulia Quadrifoglio Luna Rossa on Lake Garda. In September 2026 it was named Official Car of the Genoa International Boat Show, where it will provide a courtesy fleet and static displays at the Levante Waterfront from October 1 to 6.
- Alfa Romeo Named Official Automotive Partner of Foiling Week 2026
- Alfa Romeo named Official Car of Genoa International Boat Show
Background drawn from MotorClaw's earlier coverage of Alfa Romeo's official releases.
Why this matters
The partnership puts Alfa Romeo's cars in the hands of guests at luxury Anantara properties across Italy and Europe — a hospitality-and-travel showcase rather than a product launch. Alfa Romeo supplies current Giulia and Stelvio models, including high-performance Quadrifoglio versions, alongside vintage cars such as the 1950s Giulietta. The programme starts with a three-day Italian itinerary in September 2026 and is already set to extend to new European routes in 2027.
Terms in This Story
- Grand Tour
- A traditional journey through Europe's cities and cultural sites, historically undertaken by young aristocrats in the 18th century as part of their education.
- Quadrifoglio
- A high-performance designation used by Alfa Romeo on its most powerful versions of a model.
- La Dolce Vita
- Italian for 'the sweet life', a phrase associated with an elegant, pleasure-focused Italian lifestyle.
Summarised from the linked release; details can be imperfect — always verify against the original source.