Bugatti Geneva Opens New Immersive Showroom for Tourbillon Era
Bugatti Geneva, in partnership with Pegasus Automotive Group, has inaugurated a new showroom in Geneva to showcase the Tourbillon hypercar and celebrate the brand's legacy.
- almost a dozen
- June 2025
- end of 2025
What Happened
Bugatti Geneva has opened a new showroom designed as an immersive showcase for the marque, created together with regional partner Pegasus Automotive Group. The space hosts discerning guests, customers, and owners in an elegant setting in the French-speaking region of Switzerland.
Partnership between Bugatti and Pegasus Automotive Group established.
First Bugatti W16 Mistral delivered by Bugatti Geneva.
First service carried out at the new workshop.
New Bugatti Geneva showroom officially opens with an exclusive celebration.
- Bugatti Tourbillon (new hybrid hypercar)
- Bugatti Type 35
- Original Baby Bugatti
- Veyron
- Chiron
- W16 Mistral
Why this matters
The new showroom strengthens Bugatti's presence in a key luxury market and supports the launch of its next-generation hybrid hypercar, the Tourbillon.
Terms in This Story
- Tourbillon
- Bugatti's latest hybrid hypercar model, combining cutting-edge technology with craftsmanship.
- bespoke
- Custom-made to a customer's specific requirements.
- aftersales
- Services provided after a vehicle purchase, such as maintenance and repairs.
- hypercar
- An ultra-high-performance luxury car, often limited in production and extremely expensive.
Summarised from the linked release; details can be imperfect — always verify against the original source.