Bugatti Grand Tour Treks Through Morocco from Coast to Sahara
Bugatti hosted a multi-day Grand Tour in Morocco for owners of its W16 hyper sports cars, traversing from the Mediterranean coast to the Sahara desert.
2024
What Happened
Under the High Patronage of King Mohammed VI, the 2024 Grand Tour took select Bugatti owners on a journey through Morocco's diverse landscapes, from coastal roads to mountain passes and desert expanses. The trip began at the Royal Mansour Tamuda Bay Hotel in Fnideq and concluded in Marrakech.
Thirteen Bugatti cars, including a Veyron Grand Sport and a Chiron Super Sport 300+, drove through regions such as Tangier, Chefchaouen, and the Atlas Mountains. Highlights included a visit to the ancient Roman ruins of Volubilis and the serpentine road in the Dades Valley.
The journey offered participants a blend of luxury, culture, and driving exhilaration, with stops at the Michlifen Resort in Ifrane and a farewell dinner at the Mandarin Oriental Hotel in Marrakech. The event was organized in partnership with 2FAST4YOU SRL and Morocco's Ministry of Tourism.
Why this matters
The tour showcases Bugatti's strategy of offering exclusive experiential events to strengthen brand loyalty among its elite clientele.
Terms in This Story
- W16
- A 16-cylinder engine configuration used in Bugatti hyper sports cars.
- Veyron Grand Sport
- A convertible version of Bugatti's Veyron hypercar.
- Chiron Super Sport 300+
- A high-performance variant of the Bugatti Chiron, inspired by a 300+ mph record run.
- hyper sports car
- An ultra-high-performance sports car with exceptional speed and engineering.
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