Bugatti Hosts US Grand Tour for Customers Across Utah and Colorado
Bugatti led 20 hypercars on a 608-mile adventure through Utah and Colorado, navigating extreme weather and showcasing luxury.
20
608 miles
4 days
What Happened
Bugatti invited customers to a four-day expedition through the American West, starting at The Lodge at Blue Sky in Park City, Utah, and ending in Aspen, Colorado. The tour visited landmarks such as the Conoco Station in Helper and Ulum Moab resort, with participants driving 20 Bugatti hypercars equipped with W16 engines.
Departure from Park City to Moab via Helper, Utah, with a stop at the restored Conoco Station and overnight at Ulum Moab.
Drive from Moab to Aspen through heavy rain and snow, navigating the Gateway Canyon. Evening dinner and stay at Hotel Jerome.
Adjusted plans due to weather: private lunch at Clarke's Oyster Bar and shopping at Hermès. Afternoon driving on mountain roads as skies cleared.
Final gathering at Kemo Sabe Store for custom cowboy hats, followed by a farewell dinner at Catch restaurant.
Despite challenging weather, including rain and snow, the tour emphasized safety and reliability, with modern technologies helping drivers handle hazardous roads. The event covered 608 miles over four days, ending with a celebratory dinner.
Why this matters
Bugatti's Grand Tour America demonstrates how luxury automakers build brand loyalty through exclusive, high-end customer experiences.
Terms in This Story
- Hypercar
- An ultra-high-performance sports car, often with extreme speed and luxury features.
- W16 engine
- A 16-cylinder engine configuration used in Bugatti cars, known for high power output.
Summarised from the linked release; details can be imperfect — always verify against the original source.