Bugatti's 2024 Grand Tour Takes Owners on Luxury Journey Through Morocco
Bugatti hosted an exclusive Grand Tour for 13 owners of its W16-powered hypersport cars across Morocco's diverse landscapes, from Mediterranean coast to Sahara dunes.
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What Happened
In 2024, Bugatti continued its tradition of redefining automotive excellence by organizing an exclusive Grand Tour through Morocco. The journey, under the patronage of King Mohammed VI, took a select group of Bugatti owners from the Mediterranean coast at Fnideq through the Blue Pearl of Chefchaouen, the Roman ruins of Volubilis, the Atlas Mountains, the Sahara Desert at Erfoud, the Dades Valley, and finally to Marrakech. The convoy of 13 Bugatti models, including Veyron Grand Sport, Chiron, and Chiron Super Sport 300+, offered participants a unique blend of driving thrills and cultural immersion.
- Royal Mansour Tamuda Bay Hotel, Fnideq
- Chefchaouen (the Blue Pearl)
- Roman ruins of Volubilis
- Michlifen Resort in Ifrane (altitude 1,650 m)
- Erfoud desert camp
- Dades Valley and its serpentine roads
Why this matters
The event showcases Bugatti's focus on providing unparalleled experiences for its elite customers, strengthening brand loyalty beyond just selling cars.
Terms in This Story
- W16
- A 16-cylinder engine configuration used in Bugatti's flagship models.
- Hypersportwagen
- German term for a hyper sports car, an extreme high-performance vehicle.
- Chiron
- A mid-engine two-seater sports car developed by Bugatti, successor to the Veyron.
- Veyron
- A mid-engine sports car developed by Bugatti, known for its record-breaking speed and W16 engine.
Summarised from the linked release; details can be imperfect — always verify against the original source.