Bugatti’s W16 Mistral 'Fly Bug' Joins Four-Car Nature-Inspired Sur Mesure Collection
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What Happened
Bugatti’s Sur Mesure program has created a four-car collection inspired by nature, with the W16 Mistral 'Fly Bug' as the latest addition. The vehicle draws inspiration from the dragonfly, featuring a custom 'Dragonfly Blue' paint that shifts between blue and turquoise depending on the light. The interior uses a multi-layered leather and Alcantara combination with a three-dimensional ellipse pattern.
- Veyron Grand Sport Vitesse 'Hellbug'
- Chiron 'Hellbee'
- Divo 'Lady Bug'
- W16 Mistral 'Fly Bug'
The ellipse pattern on the exterior becomes denser toward the rear, and for the first time, the Bugatti Macaron emblem is integrated into the side graphic. The shift lever features the 'Dancing Elephant' sculpture by Rembrandt Bugatti. The project took months from design approval to completion, involving Bugatti’s Berlin design studio and engineering teams.
Why this matters
The 'Fly Bug' illustrates how Bugatti’s Sur Mesure program transforms automotive design into personal art, with each vehicle reflecting a collector’s unique relationship with the brand.
Terms in This Story
- Sur Mesure
- Bugatti’s bespoke customization program that allows clients to personalize their vehicles.
- Hypercar
- A high-performance sports car that pushes the boundaries of speed and engineering.
- Macaron
- The distinctive oval emblem featured on Bugatti’s grille.
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