Bugatti unveils one-off Brouillard coupe and displays historic models at Monterey Car Week 2025
Bugatti introduced the bespoke Brouillard coupe, its first Coachbuilding creation under Programme Solitaire, alongside a collection of historic models at Monterey Car Week 2025.
70 miles
1,600 PS
4
What Happened
Bugatti Petit Tour scenic drive from Pebble Beach to Big Sur
World debut of Bugatti Brouillard, first Programme Solitaire creation, presented by CEO Mate Rimac and Design Director Frank Heyl
Historic Bugatti cars displayed and won awards, including 1937 Type 57 Atalante winning Elegance Award
The Bugatti Brouillard is a one-off coupé built on the 1,600 PS W16 powertrain and chassis. It features custom-woven tartan fabrics from Paris, green-tinted carbon fiber, machined aluminum, and a gear shifter with a glass insert containing a miniature sculpture of Ettore Bugatti's horse. The name honors Ettore's thoroughbred horse.
At Pebble Beach, four Bugatti models were displayed: a 1925 Type 35 Grand Prix, a 1936 Type 57 Stelvio, a 1937 Type 57 Atalante Rolltop Coupé, and a 1965 Type 101C-X Roadster. The 1937 Type 57 Atalante won an Elegance Award and was runner-up in its class, while the Type 101C-X won a Special Award.
Le Domaine Bugatti at The Lodge at Pebble Beach hosted customers with insights into the Brouillard and displays from lifestyle partners including Champagne Carbon, Binghatti, Jacob & Co, Asprey, PHR, and Hedley Studios. A Bugatti Boutique sold clothing, eScooters, sunglasses, and smartwatches.
Why this matters
The Brouillard represents Bugatti's revival of custom coachbuilding, showcasing unique craftsmanship and the W16 engine's final iterations, while the gathering of historic cars underscores the brand's heritage.
Terms in This Story
- Coachbuilding
- The art of constructing custom automobile bodies on a chassis.
- Programme Solitaire
- Bugatti's bespoke coachbuilding program creating one-off vehicles.
- Brouillard
- The name of Bugatti's new one-off coupe, meaning 'fog' in French, inspired by Ettore Bugatti's horse.
- W16
- A 16-cylinder engine configuration with four turbochargers, producing 1,600 PS in the Brouillard.
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