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Ford4 JunConventionalHigh confidence

Ford and Filson Introduce First-Ever Bronco Filson SUV

Price range

mid $70,000s

Wind noise reduction

nearly 20% less than 2021 Bronco

G.O.A.T. Modes

7

What Happened

The Bronco Filson is the newest member of the Bronco lineup, featuring a 3.0-liter EcoBoost V6 engine and the Sasquatch package as standard. It includes front and rear electronic locking differentials, Fox shocks, and 35-inch tires. The interior features quilted leather and woven fabric, brass accents, and a quiet cabin with nearly 20% less perceived wind noise than the 2021 Bronco.

Sasquatch Package Highlights
  • Front and rear electronic locking differentials
  • High-performance Fox shocks with internal bypass
  • 35-inch rugged-terrain tires
Bronco buyers don't just want a vehicle — they want a partner for wherever they're headed. Filson has spent more than a century making gear people trust.
Andrew Frick, president, Ford Blue and Ford Model e
Starting price

mid $70,000s

Targeted MSRP for the Bronco Filson.

Why this matters

This collaboration brings together two brands known for durability, offering a vehicle designed for extreme conditions with premium features and Filson-inspired gear.

Terms in This Story

EcoBoost
A family of turbocharged, direct-injection gasoline engines from Ford.
Sasquatch package
Ford's off-road package that includes locking differentials, larger tires, and upgraded suspension.
G.O.A.T. Modes
Goes Over Any Type of Terrain drive modes that adjust vehicle settings for different off-road conditions.
Tin Cloth
A durable, waxed cotton fabric used by Filson for outerwear.
Read Original: Ford