Ford and Filson Partner on Premium Bronco SUV with Durable Interior and Off-Road Upgrades
Ford has unveiled the Bronco Filson, a premium version of the 6th-generation Bronco SUV created in partnership with Filson, designed to combine serious off-road capability with a refined driving experience and materials…
- nearly 20% less perceived wind noise vs. 2021 Bronco
- over 2.3 million trees
- 42 sites
What Happened
The Bronco Filson features a twin-turbo 3.0-liter EcoBoost V6 engine shared with the Bronco Raptor, refined with specific tuning. It includes the Sasquatch package with 35-inch tires, front and rear lockers, GOAT modes, and custom-tuned Fox shocks. The interior uses quilted leather and durable materials designed to wear in over time, with Filson-inspired saddle bags in the doors and rear sport bars.
Ford reduced perceived wind noise by nearly 20% compared to the 2021 Bronco, while retaining removable roof and doors. Running boards deploy automatically, and a rearview mirror connects to a camera on the tailgate for visibility when packed with gear.
Filson founded in Seattle to outfit prospectors heading to the Klondike Gold Rush.
Ford and Filson introduce the Bronco Filson Wildland Fire Rig concept to support firefighting communities.
Ford launches the production Bronco Filson SUV, combining premium materials with off-road capability.
- Authentic brand connection: both outfitted Forest Service workers in the 1960s.
- Ability to give back to outdoor communities through the Bronco Wild Fund.
- Opportunity to redefine the premium rugged 4x4 segment.
“That's the bar: something that sticks around long enough that the people who built it can see it still getting used the way it was meant to. That's usually the sign that you got it right.”
Why this matters
This collaboration brings Filson's rugged, durable design philosophy to a vehicle, offering a premium off-roader that emphasizes longevity and trustworthiness over flashy updates.
Terms in This Story
- EcoBoost
- Ford's family of turbocharged, direct-injection gasoline engines designed for efficiency and power.
- Sasquatch package
- An off-road package for the Ford Bronco that includes 35-inch tires, locking differentials, and upgraded suspension.
- GOAT modes
- Goes Over Any Type of Terrain modes; selectable drive modes that adjust vehicle settings for different off-road conditions.
- Fox shocks
- High-performance shock absorbers from Fox Racing Shox, known for off-road durability and ride quality.
Summarised from the linked release; details can be imperfect — always verify against the original source.