Ford and Filson Unveil First-Ever Bronco Filson SUV
Ford has teamed up with Filson to create the first-ever Bronco Filson SUV, blending rugged American craftsmanship with off-road capability.
- nearly 130 years
What Happened
Ford and Seattle-based Filson have introduced the first-ever Bronco Filson SUV, a premium 4x4 that blends over a century of American craftsmanship with Bronco capability. The vehicle is designed for outdoor enthusiasts who demand gear that can handle demanding conditions.
“We don’t make gear for every occasion; we make it for demanding conditions. And we make it to be as durable as humanly possible.”
Why this matters
The new Bronco Filson SUV is designed for people who depend on their gear in the wild, combining Ford's off-road capability with Filson's reputation for durable outdoor gear.
Terms in This Story
- 4x4
- A four-wheel-drive vehicle, capable of powering all four wheels for improved traction on rough terrain.
Summarised from the linked release; details can be imperfect — always verify against the original source.