Ford Bronco Off-Road Golf Event in Desert Combines Golf and Off-Roading
Ford and RTR Vehicles created the Bronco Invitational, a golf tournament in Johnson Valley Desert where participants drive Broncos and play golf on sand.
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What Happened
The Bronco Invitational, brainchild of Vaughn Gittin Jr. and RTR Vehicles, is a golf tournament set in the Johnson Valley Desert. No grass, just sand, rocks, and bushes. About 20 participants from pro golf, social media, and motorsport took part in three holes with off-road racing challenges before each hole, with scores adjusted based on race results. Teams included a pro golfer, a racer, and an influencer.
“We got a chance to demonstrate what a Bronco is all about in its natural environment of high-speed desert running and rock crawling while teaching a new owner how to enjoy the Bronco lifestyle.”
“Playing golf in the Bronco Invitational made me feel like a kid again. It brought out the child-like playfulness and competition out of me, which I hadn't felt in such a long time.”
Why this matters
This unique event showcases the Ford Bronco's off-road capability and lifestyle to a new audience through an unusual crossover, potentially boosting brand engagement.
Terms in This Story
- Bronco Raptor
- High-performance off-road variant of the Ford Bronco.
- King of the Hammers
- Annual off-road race held in Johnson Valley, California.
- RTR Vehicles
- Vehicle modification and lifestyle brand founded by Vaughn Gittin Jr.
Summarised from the linked release; details can be imperfect — always verify against the original source.