Ford introduces first-ever 2027 F-150 Carhartt Edition after Super Duty debut

Ford is introducing the first-ever 2027 F-150 Carhartt Edition, after recently debuting the 2027 Ford Super Duty Carhartt earlier this year. The F-150 is the heart of Ford's F-Series lineup, which Ford calls America's best-selling truck for 49 years. Ford says the project goes well beyond a badge or color swap: every material, texture and stitch was intentionally chosen to reflect core values the two brands share.

Ford says F-150 and Super Duty customers value very similar things — both work hard and both take pride in it — but for F-150 owners that pride shows up just as often off the clock as on it. Ford points to the after-hours events owners bring their trucks to and the community they show up for: helping a neighbor move, coaching little league, or working on a baseball field for those kids. Carhartt reflects that duality, Ford argues, because it is not a uniform worn to survive the shift but an identity chosen to wear off the clock, a choice Carhartt customers have been making for over a century.

In the designer's account, the hardest discipline was not deciding what to add but knowing what to leave out, with the goal of creating a vehicle whose quality you can both feel and see. Ford says it kept the core values of both brands close, serving the same community and speaking the same design language, and let that overlap do the talking without ever being loud. The work is described as honest materials, purposeful textures and decisions that ran like threads from a grandfather's forge to the designer's hands today.