Ford Launches Custom Garage Turnkey Customization Program for Trucks and SUVs
Ford's new Custom Garage program lets buyers order fully customized, warranty-backed vehicles without the hassle of DIY installation or aftermarket guesswork.
- Nearly 50%
- 700 hp
- Hundreds
What Happened
Traditionally, customizing a truck meant weekends on the garage floor, midnight forum searches, and a drawer full of receipts from multiple shops — often voiding the warranty along the way. Ford recognized that while some enthusiasts enjoy the DIY process, a larger group wants a personalized vehicle without becoming a part-time mechanic. According to Ipsos New Vehicle Customer Survey data, nearly half of Ford customers personalize their vehicle, well above the industry average.
Nearly 50%
Based on Ipsos New Vehicle Customer Survey data, nearly half of Ford customers personalize their vehicle, well above the industry average.
- Genuine Ford Accessories: hundreds of parts validated to fit exactly, engineered alongside the vehicle with no aftermarket lag.
- Ford Racing Parts: superchargers, calibration upgrades, suspension kits tested to the same standards as the vehicle, with warranty intact when installed by a certified shop.
- Ford Custom Garage: turnkey packages combining accessories and performance parts into a complete, pre-assembled build installed by a dealer or ASE certified shop and financeable through Ford Credit.
“If you think you're an enthusiast, you are.”
Ford Custom Garage vehicles are designed as complete packages, not a slapdash collection of parts. Designers and engineers obsess over the total experience, offering options like a 700-horsepower F-150 or a build inspired by a desert sunrise. The package is installed before delivery, preserving the factory warranty, and customers can finance it through Ford Credit just like any other vehicle on the lot.
Why this matters
For buyers who want a personalized Ford but lack time or mechanical know-how, Custom Garage removes the friction of sourcing parts and coordinating installations. The program keeps the factory warranty intact and allows financing through Ford Credit, making customization more accessible. It also reflects a trend where almost half of Ford customers already personalize their vehicles.
Terms in This Story
- ASE certified
- Automotive Service Excellence certification for mechanics, indicating proven skills.
- Supercharger
- An engine-driven compressor that forces more air into the engine to increase power.
- Lift kit
- Suspension modification that raises a vehicle's ground clearance, often for off-road capability.
- Turnkey
- A product or service that is ready to use immediately without additional assembly or work.
Summarised from the linked release; details can be imperfect — always verify against the original source.