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Live2026-10-28 17:34 UTC+35 todayUpdated
Bugatti Automobiles S.A.S.By Business

HONMA and Bugatti Launch Co-Branded Golf Club Collection

The hyper sports car maker and premium golf brand unveil a luxury golf club collection blending Bugatti design cues with HONMA craftsmanship.

Limited edition BERES 5 Star sets
20

What Happened

HONMA, the premium golf equipment and lifestyle brand, and Bugatti, the legendary hyper sports car manufacturer, have joined forces to unveil a co-branded golf club collection. Rooted in HONMA's philosophy of effortless control, the collection seamlessly merges ultimate craftsmanship with the grace of the sport, redefining the boundaries of luxury performance.

The collection comprises three lines
  • BERES Super Premium Collection: available in 3 Star, 4 Star, and 5 Star, with the 5 Star limited to 20 sets worldwide, inspired by the Bugatti Tourbillon.
  • Tour World Premium Collection: engineered as a track-focused Bugatti, integrating HONMA's TW777 performance with Bugatti design.
  • Super Premium Bugatti Putter: available in 4 Star and 5 Star, with head shape referencing the Tourbillon rear profile.
Limited edition BERES 5 Star sets

20sets

worldwide

Launch schedule

  1. 16 June 2026

    BERES Super Premium Collection and Super Premium Bugatti Putter launched globally

  2. Late June 2026

    Tour World Premium Collection available worldwide

Why this matters

This collaboration merges two iconic luxury brands, offering exclusive, limited-edition golf equipment that reflects Bugatti's engineering philosophy, appealing to collectors and enthusiasts.

Terms in This Story

Tourbillon
A Bugatti hyper sports car model that inspired design elements in the golf club collection.
CNC milling
Computer numerical control machining used for high-precision manufacturing of club heads.
C-line
A signature design line on Bugatti cars, referenced in the clubhead architecture.
Horseshoe grille
Bugatti's iconic front grille shape, integrated into the club design.
Read Original: Bugatti Automobiles S.A.S.

Summarised from the linked release; details can be imperfect — always verify against the original source.

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