Mazda Documentary Wins Bronze Lion at Cannes Lions Festival
Mazda's documentary 'Goodbye RX-7' about a woman's 25-year bond with her car won a Bronze Lion at the Cannes Lions International Festival of Creativity, marking the automaker's first award at the prestigious advertising…
- 2026
- 1954
- 2025
What Happened
Mazda Motor Corporation announced that its documentary film, "Goodbye RX-7: Saying farewell to a dear friend", has been awarded a Bronze Lion in the Entertainment Lions category at the Cannes Lions International Festival of Creativity 2026. This marks Mazda's first-ever award at the festival, which is one of the world's largest and most prestigious creative award events.
The documentary traces the 25-year journey of a female owner and her cherished RX-7, capturing the bond between human and car. The film culminates with the owner deciding to relinquish her driver's license as she approached 80, conveying that a car is a companion in life. Mazda has since taken in the vehicle as a PR car to continue the story.
Why this matters
The award recognizes Mazda's storytelling that emphasizes the emotional connection between people and cars, showcasing a human-centric brand approach beyond vehicle specifications.
Terms in This Story
- Cannes Lions International Festival of Creativity
- An annual global event honoring excellence in advertising and communications, held in Cannes, France.
- Mazda RX-7
- A sports car model produced by Mazda from 1978 to 2002.
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