Mazda Documentary Wins Bronze Lion at Cannes Lions Festival
Mazda's documentary 'Goodbye RX-7' about a woman's 25-year bond with her car won a Bronze Lion at the Cannes Lions International Festival of Creativity, marking the automaker's first award at the prestigious advertising…
2026
1954
2025
What Happened
Mazda Motor Corporation announced that its documentary film, "Goodbye RX-7: Saying farewell to a dear friend", has been awarded a Bronze Lion in the Entertainment Lions category at the Cannes Lions International Festival of Creativity 2026. This marks Mazda's first-ever award at the festival, which is one of the world's largest and most prestigious creative award events.
The documentary traces the 25-year journey of a female owner and her cherished RX-7, capturing the bond between human and car. The film culminates with the owner deciding to relinquish her driver's license as she approached 80, conveying that a car is a companion in life. Mazda has since taken in the vehicle as a PR car to continue the story.
Why this matters
The award recognizes Mazda's storytelling that emphasizes the emotional connection between people and cars, showcasing a human-centric brand approach beyond vehicle specifications.
Terms in This Story
- Cannes Lions International Festival of Creativity
- An annual global event honoring excellence in advertising and communications, held in Cannes, France.
- Mazda RX-7
- A sports car model produced by Mazda from 1978 to 2002.
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