Skoda Vision App concept wins Red Dot Award for people-first digital experience
Skoda's Vision App concept, featuring AI assistant Laura, has won a Red Dot Award for its people-first digital user experience design.
- 2026
- 2021
What Happened
Skoda has received a Red Dot Award for its Vision App concept, a design study for the next evolution of its digital user experience. The concept is built around a people-first approach inspired by Skoda's Simply Clever philosophy and aims to make digital technology more intuitive by adapting to users' needs. It builds on the current MyŠkoda app and explores how future digital services could become more personalized, context-aware and seamlessly connected throughout the user journey.
- AI-powered digital assistant Laura responds to context and provides proactive support.
- Helps users prepare for upcoming journeys, optimize charging and vehicle settings, and coordinate travel plans.
- Supports users before, during and after each journey with AI-assisted vehicle preparation and collaborative trip management.
- Offers personalized charging support and automatically creates shareable travel memories.
An earlier Skoda mobile app concept received a Red Dot Award in the Interface & User Experience Design category.
The Vision App concept receives a Red Dot Award following evaluation by an international jury of design experts.
The award was decided by an international jury of design experts. Skoda says the recognition underlines its strong position in digital innovation and user-focused design, as reflected in digital products such as the MyŠkoda app, which continues to evolve as new features are added.
Why this matters
The award from an international design jury signals that Skoda's vision for a more intuitive, context-aware digital experience is being recognized by industry experts. For Skoda app users, this suggests future MyŠkoda updates could bring personalized assistance across trips. Skoda says the win underlines its digital innovation and user-focused design.
Terms in This Story
- Red Dot Award
- An international design prize awarded annually to products and designs judged by a jury of design experts.
- AI-powered digital assistant
- Software that uses artificial intelligence to understand context and help users complete tasks or get recommendations.
- MyŠkoda app
- Skoda's official smartphone application for connected vehicle services and owner support.
- Simply Clever
- Skoda's brand philosophy centered on practical, thoughtful and user-friendly solutions.
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