Mazda releases Integrated Report 2026 and revises its materiality to five issues targeted for 2035
Mazda has published its Integrated Report 2026, an annual financial and non-financial review that now rests on five revised material issues — from customer retention to brand value — with targets set toward 2035.
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What Happened
Mazda Motor Corporation released the Mazda Integrated Report 2026 on the company's official website on October 20, 2026. The report provides a structured overview of the Mazda Group's initiatives for medium- to long-term value creation from both financial and non-financial perspectives. Mazda has published the Integrated Report annually since 2022 as a communication tool to convey its sustainable growth story and approach to value creation while fostering deeper dialogue with stakeholders. The 2026 edition recounts Mazda's value creation journey and key initiatives through the perspectives of seven CXOs, including the CEO, as well as division leaders and employees.
The report illustrates how those executives put into practice Mazda's Brand Value Management philosophy, which focuses on earning customer choice through value rather than scale. Mazda says it aims to achieve sustainable growth in corporate value by building empathy and trust with its customers, employees, partners, shareholders and investors, and local communities and society, and by translating those relationships into enhanced brand value.
“Being a company that is valued by society leads Mazda to be chosen by customers, inspire pride among employees, and earn the trust of partners, thereby enhancing its brand value.”
- Delivering customer experiences to remain a brand that continues to be chosen — stakeholders: customers and distributors; metrics: customer retention rate, recommendation intention index and franchise value
- Strengthening people and organizations that turn constraints into creativity — stakeholders: employees; metrics: Global Employee Survey (GES), revenue per back-office employee and other metrics
- Building a resilient supply chain together with our partners — stakeholders: business partners; metrics: domestic production volume and local business partner labor productivity
- Creating positive impact on communities, the environment and society — stakeholders: shareholders and investors, global society and local communities, and future generations (the environment); metrics: greenhouse gas emissions, the number of fatal accidents caused by its new vehicles in cases where automotive technology can provide effective countermeasures, and other metrics
- Enhancement of brand value — stakeholders: all of the above; metrics: ROS, ROE, net sales and brand value assessment
Mazda begins publishing the Integrated Report annually as a tool to convey its growth story and prompt dialogue with stakeholders.
Mazda releases the Mazda Integrated Report 2026 on its official website.
The English version of the report is scheduled for release.
Target year for the five revised material issues, together with their related initiatives, indicators and targets.
Mazda has revised its Materiality, which it describes as a compass for sustainably enhancing brand and corporate value, reflecting changes in the business environment and social challenges. For each of the five material issues the company has established related initiatives, indicators and targets so that progress can be measured and monitored on an ongoing basis. Information on Mazda's approach to sustainability, its ESG initiatives and performance data is available on the Sustainability page of its corporate website, and Mazda also plans to publish the Mazda Sustainability Report 2026 there, summarizing the company's annual sustainability initiatives.
Previously from Mazda
Earlier in October 2026, Mazda announced organizational and personnel changes effective October 1, 2026, including the creation of a Mazda Brand Academy Promotion Department and the abolition of its Domestic Business Development Department. That internal reshuffle precedes today's report, which frames brand value and the strengthening of people and organizations as core material issues for the group.
Background drawn from MotorClaw's earlier coverage of Mazda's official releases.
Why this matters
An integrated report is how a carmaker explains value creation beyond unit sales, and Mazda's revised materiality sets the yardsticks it will be measured on: customer retention, employee surveys, supply-chain resilience, greenhouse gas emissions, ROS and ROE. That matters to the investors and shareholders reading the report, but also to employees, business partners and the communities Mazda says it wants to build trust with through 2035.
Terms in This Story
- Integrated Report
- A corporate report that combines financial results with non-financial information such as strategy, governance and sustainability to explain how a company creates value over time.
- Materiality
- The set of issues a company and its stakeholders consider most significant to long-term value creation, used to set priorities, indicators and targets.
- CXO
- A collective term for the chief officers in charge of each field of a company, such as the CEO.
- ESG
- Environmental, social and governance factors used to assess a company's sustainability and its wider impact.
Summarised from the linked release; details can be imperfect — always verify against the original source.