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McLaren Automotive Ltd.29 AprBusinessHigh confidence

McLaren Golf Launches with Series 1 and Series 3 Irons

Price per club

$375 USD / £360 GBP

Launch date

April 30, 2026

Initial markets

North America, Europe, South Korea

What Happened

McLaren Golf, a new venture from McLaren Automotive, officially launched with two iron models: the Series 1 Tour blade and Series 3 distance iron. The clubs utilize Metal Injection Molding (MIM), an advanced manufacturing process rarely used in golf, to precisely control weight distribution and material composition. The irons also feature a McLaren Structural Mesh, a honeycomb-inspired pattern borrowed from the brand's supercars, to reduce mass and increase stability.

We’ve been working toward this moment for some time and there’s a real sense of anticipation in seeing it all come to life. Behind the scenes, we challenged every part of the process - from materials to construction - to uphold the exacting standards and constant pursuit of excellence that define McLaren.
Neil Howie, CEO of McLaren Golf
McLaren Golf's athlete ambassadors
  • Justin Rose - major champion and Olympic gold medalist, will play Series 1 irons.
  • Michelle Wie West - U.S. Women's Open champion, will play Series 1 irons.
  • Ian Poulter - Ryder Cup legend and former top-five player, will play Series 1 irons.

Both Series 1 and Series 3 irons are priced at $375 USD / £360 GBP per club in stock configuration. They will be available starting April 30, 2026, in North America, Europe, and South Korea through select custom fitting retailers, and online in North America at mclarengolf.com.

Why this matters

McLaren applies its supercar engineering philosophy to golf clubs, offering precision equipment for elite players and marking a strategic brand extension.

Terms in This Story

Metal Injection Molding (MIM)
An advanced manufacturing process that combines metal powders with a binder to create complex, high-precision parts.
Moment of Inertia (MOI)
A measure of a golf club's resistance to twisting on off-center hits; higher MOI means more forgiveness.
Center of Gravity (CG)
The point in a golf club head where mass is balanced; affects launch angle and spin.
Read Original: McLaren Automotive Ltd.