Peugeot Cycles Announces Comeback at 24 Hours of Le Mans with New Bike Range
Peugeot Cycles is returning after a hiatus, unveiling a new range of electric-assist and non-assisted bicycles at the 24 Hours of Le Mans circuit.
2026
1886
2027
What Happened
Peugeot Cycles will unveil its new range at the 24 Hours of Le Mans from June 10-14, 2026. The collection includes electric-assist and non-assisted bikes for road, gravel, mountain, city, and long-distance use. Production, led by Rebirth Group, will begin in October 2026 at the historic Romilly-sur-Seine plant, with sales starting late 2026 or early 2027 through Velo & Oxygen and Ovelo networks. Michelin will supply tires for the range.
“With the return of Peugeot Cycles, the Rebirth team is reviving a part of our shared history. For more than 215 years, Peugeot has supported everyday mobility as well as the greatest sporting adventures. I am delighted that this new range is being unveiled at the 24 Hours of Le Mans, a place where passion and performance are expressed.”
Why this matters
The revival restores a historic French brand with production at its original factory, combining design and sustainable mobility.
Terms in This Story
- electric-assist bicycle
- A bicycle equipped with an electric motor that provides assistance while pedaling, also known as an e-bike.
Summarised from the linked release; details can be imperfect — always verify against the original source.