Peugeot Cycles Announces Comeback at 24 Hours of Le Mans with New Bike Range
Peugeot Cycles is returning after a hiatus, unveiling a new range of electric-assist and non-assisted bicycles at the 24 Hours of Le Mans circuit.
- 2026
- 1886
- 2027
What Happened
Peugeot Cycles will unveil its new range at the 24 Hours of Le Mans from June 10-14, 2026. The collection includes electric-assist and non-assisted bikes for road, gravel, mountain, city, and long-distance use. Production, led by Rebirth Group, will begin in October 2026 at the historic Romilly-sur-Seine plant, with sales starting late 2026 or early 2027 through Velo & Oxygen and Ovelo networks. Michelin will supply tires for the range.
“With the return of Peugeot Cycles, the Rebirth team is reviving a part of our shared history. For more than 215 years, Peugeot has supported everyday mobility as well as the greatest sporting adventures. I am delighted that this new range is being unveiled at the 24 Hours of Le Mans, a place where passion and performance are expressed.”
Why this matters
The revival restores a historic French brand with production at its original factory, combining design and sustainable mobility.
Terms in This Story
- electric-assist bicycle
- A bicycle equipped with an electric motor that provides assistance while pedaling, also known as an e-bike.
Summarised from the linked release; details can be imperfect — always verify against the original source.