Peugeot and Rossignol team up for limited editions from 2027 and a Paris Motor Show showcase
Peugeot and Rossignol have unveiled a long-term partnership that will produce limited-edition cars and mountain-sports products from 2027, starting with an Alps-inspired stand at the 2026 Paris Motor Show.
- From 2027
- 2026 Paris Motor Show
- 120th
- Over a century each
What Happened
Peugeot and Rossignol have unveiled an unprecedented long-term partnership uniting two French brands, each with more than a century of heritage. The companies say they share values of innovation, performance, exhilaration at every turn and the excellence of French craftsmanship. Peugeot says that pursuit of driving excitement is embodied in vehicles such as the Peugeot E-3008 Dual Motor and Peugeot E-5008 Dual Motor, and that responsible innovation drives the brand as it accelerates its transition towards electric and hybrid mobility. The collaboration is built on boldness, performance and a constant drive to develop innovative solutions that enhance the experience of users, whether they are behind the wheel or carving through the slopes.
- Two French icons united: Peugeot and Rossignol join forces around shared values of innovation, performance, exhilaration at every turn and the excellence of French craftsmanship.
- Exclusive limited editions from 2027: a long-term collaboration giving rise to special Peugeot editions inspired by the world of mountain sports.
- A first showcase at the 2026 Paris Motor Show: a Peugeot stand inspired by the French Alps with an immersive experience bringing together the worlds and values of both brands.
Peugeot and Rossignol unveil their long-term partnership.
The Peugeot stand, inspired by the French Alps, gives the first glimpse of the shared universe of the two brands.
Limited-edition products from the collaboration are to be unveiled.
The first tangible expression of the partnership will be a range of limited-edition products unveiled from 2027 onwards. The collaboration takes a lifestyle-focused approach, combining premium, performance-inspired Peugeot special editions influenced by mountain sports with exclusive collections of Rossignol skis, apparel and accessories. Inspired by vast alpine landscapes, these creations bring together the design expertise, innovation and craftsmanship of both brands through distinctive features reflecting their shared vision of performance and movement. Designed to accompany mountain enthusiasts in their sporting pursuits and everyday lives, the limited editions are meant to mark the beginning of a long-term journey intended to make the collaboration a lasting partnership.
At the 2026 Paris Motor Show, Peugeot and Rossignol will offer a first glimpse into their shared universe. For the occasion, the Peugeot stand will embrace the mountain spirit and feature an immersive après ski inspired experience. Vehicle displays, Rossignol equipment, entertainment and demonstrations will enable visitors to discover the connections between the two brands through the shared values of mastery, precision and enjoyment.
“Peugeot and Rossignol share far more than their French roots. Our brands are driven by the same culture of innovation, performance and enjoyment. This partnership opens up exciting new opportunities to create distinctive and inspiring experiences while showcasing expertise that is recognised around the world.”
“As Rossignol prepares to celebrate its 120th anniversary, we are proud to open this new chapter alongside Peugeot. Our two brands share deep French roots and a common culture of performance and design. This collaboration supports our ambition across mountain sports, both in winter and summer. Together, we aim to create inspiring products and thrilling experiences, encouraging more people to discover the mountains, experience their emotions and enjoy their many benefits.”
Previously from Peugeot
Peugeot has been building towards the 2026 Paris Motor Show through a run of announcements. It had already confirmed world premieres of the RCZ Vision and E-T16 Concept alongside the POLYGON Concept on a new 1,300 m² stand in Hall 4, and said the stand would host a different themed experience each day from 13 to 18 October. The stand uses a new modular design that Peugeot plans to reuse at every international and local event it attends.
- Peugeot brings two world premieres and three concept cars to the 2026 Paris Motor Show
- Peugeot to stage a different themed event every day on its 1,300 m² stand at the 2026 Paris Motor Show
- Peugeot debuts new modular stand design at the 2026 Paris Motor Show
Background drawn from MotorClaw's earlier coverage of Peugeot's official releases.
Why this matters
The tie-up pairs two long-established French brands and gives Peugeot a lifestyle route towards mountain-sports customers, while Rossignol gains a carmaker partner as it approaches its 120th anniversary. Buyers will see the first results from 2027, when limited-edition Peugeot special editions and Rossignol products are due. Visitors to the 2026 Paris Motor Show get an early look at the themed Peugeot stand.
Terms in This Story
- après-ski
- The social activities and relaxation that follow a day on the slopes, typically involving food and drink near the ski area.
- limited edition
- A product made in a restricted number of units, usually with distinctive design features, aimed at enthusiasts or collectors.
Summarised from the linked release; details can be imperfect — always verify against the original source.