Peugeot debuts new modular stand design at the 2026 Paris Motor Show
Peugeot has unveiled a new modular motor show stand in Hall 4 of the 2026 Paris Motor Show, a design it plans to reuse at every international and local event it attends.
- 1,291 m²
- 12 October 2026, 10:10 am
- 13-18 October 2026
- 12 November 2025
What Happened
Peugeot is unveiling a new stand design at the 2026 Paris Motor Show, describing it as a bold, immersive and modular creation that reflects the brand's values: driving pleasure, French charisma and its vision of the future. The concept is set to become Peugeot's signature at its major automotive events, whether international, national or local, and will be rolled out for every event attended by the brand. Modular by design, it is intended to adapt to different event formats while retaining a powerful and consistent identity.
1,291m²
Described in the release as a space of nearly 1,300 m², organised around several clearly defined worlds.
- Two concept cars making their world premieres
- PEUGEOT POLYGON Concept, in its own dedicated space
- A performance area with the new PEUGEOT E-208 GTi, the iconic PEUGEOT 205 GTi and the PEUGEOT 9X8 competing in the FIA World Endurance Championship
- The entire PEUGEOT range, from 208 to 5008
- Two Hypersquare simulators, where visitors can experience the i-Cockpit vision of the future
The stand is organised around several clearly defined worlds, each topped by an imposing black structure that frames the space and focuses attention on the vehicles. At its heart, two areas dedicated to the latest models feature podium displays enhanced by immersive boxes. PEUGEOT POLYGON Concept, unveiled on 12 November 2025, has its own dedicated space. Wide walkways connect the different worlds in a fluid route punctuated by a trail of light, guiding visitors through the entire PEUGEOT range: 208, 2008, 308, 308 SW, 408, 3008 and 5008.
- Driving sensations: an immersive experience, close proximity to the vehicles and technologies designed to reinvent driving pleasure
- French charisma: bold architecture, a strong aesthetic vision and a presentation combining elegance, spectacle and emotion
- Designed to last: a high-quality, modular concept intended to be adapted and deployed at the various motor shows attended by Peugeot
PEUGEOT POLYGON Concept is unveiled
PEUGEOT press conference officially unveils the new stand
Public opening in Hall 4 at Paris Expo Porte de Versailles
Previously from Peugeot
Our earlier coverage tracked the PEUGEOT 9X8 Hypercar that appears in the new stand's performance area: in July 2026 Team Peugeot TotalEnergies began the next technical evolution of the 9X8 aimed at boosting its performance for the 2027 FIA World Endurance Championship season. The car shown in Paris is therefore the same model Peugeot Sport is developing for that campaign.
Background drawn from MotorClaw's earlier coverage of Peugeot's official releases.
Why this matters
Motor show stands are how automakers present themselves to the press and the public, and Peugeot says this one will become the brand's signature at all its future automotive events. That makes the Paris unveiling a template for how visitors worldwide will encounter Peugeot, its concept cars and its full model range in the coming years.
Terms in This Story
- Hypercar
- The top class of endurance racing prototypes, the fastest and most advanced cars in the FIA World Endurance Championship.
- i-Cockpit
- Peugeot's name for its driver cockpit and dashboard concept, which the brand presents as its vision of the future driving environment.
- GTi
- A badge traditionally used on sporty, performance-focused versions of a model.
- FIA World Endurance Championship
- The FIA-sanctioned global championship for endurance sports car racing.
Summarised from the linked release; details can be imperfect — always verify against the original source.