Peugeot opens L'Aventure Museum design weekend in Sochaux on 21-22 November 2026
Peugeot Designers will meet the public at the L'Aventure Peugeot Museum in Sochaux for two days devoted to how a vehicle is created.
- 21 and 22 November 2026
- 10 a.m. to 6 p.m.
- more than 8,000 m²
What Happened
On 21 and 22 November, L'Aventure Peugeot welcomes Peugeot designers to the Sochaux Museum for an immersive experience at the heart of the creative process. For two exceptional days, the museum opens its doors to the public for a journey into the world of Peugeot Design. Exterior and interior designers, Colours & Materials designers, and experts in digital modelling, clay modelling and model making will share their expertise, sources of inspiration and the different stages involved in creating a vehicle. Peugeot describes it as a unique encounter between heritage, innovation and emotion.
- Exterior and interior designers
- Colours & Materials designers
- Digital modelling specialists
- Clay modelling experts
- Model making experts
8,000m²
The L'Aventure Peugeot Museum in Sochaux covers more than 8,000 m² with temporary and permanent exhibitions.
- Dates: Saturday 21 and Sunday 22 November 2026
- Opening hours: 10 a.m. to 6 p.m.
- Venue: L'Aventure Peugeot Museum, Sochaux (Doubs, France)
- Open to: all visitors, automotive enthusiasts, design enthusiasts, students and families
- Admission: standard museum admission fees
Peugeot says design lies at the heart of its identity, embodying a demanding vision of the automobile where aesthetics, technology and user experience come together to create emotion. From the first sketches to production models, visitors will discover a creative process in which every detail contributes to shaping an increasingly desirable mobility experience. By bringing together its industrial heritage and the talents who imagine the vehicles of tomorrow, Peugeot and the L'Aventure Peugeot Museum offer a unique immersion into automotive design. The event also reflects Peugeot's commitment to showing how the richness of its history continues to inspire a modern and passionate approach to design.
Design Weekend opens at the L'Aventure Peugeot Museum, 10 a.m. to 6 p.m.
Second day of the Design Weekend, 10 a.m. to 6 p.m.
The L'Aventure Peugeot Museum is the flagship venue of the L'Aventure Peugeot Association, located in Sochaux, the birthplace of the brand. Its collection tells the story of Peugeot's industrial heritage across all areas of activity through documents, everyday objects and historic and modern Peugeot vehicles. The museum also has a brasserie, meeting and reception spaces, and an auditorium.
Previously from Peugeot
Peugeot has recently used design as a way to connect with audiences beyond its core model range. In July 2026 it unveiled the E-5008 Dog Edition Concept, a one-off SUV designed entirely from a dog's perspective, and partnered with the STRATE School of Design to work on real-world mobility projects, mentor students and scout next-generation talent. Both efforts, like the museum's design weekend, put the brand's creative process itself in front of the public.
- Peugeot E-5008 Dog Edition Concept Designed from Canine Perspective
- Peugeot and STRATE School of Design Partner to Foster Future Mobility Design Talent
Background drawn from MotorClaw's earlier coverage of Peugeot's official releases.
Why this matters
The event gives visitors, students, design enthusiasts and families a rare direct look at the people and stages behind a Peugeot vehicle, from first sketches to production models. It also ties Peugeot's industrial heritage to the talents designing its future cars, positioning the museum as a living link between the brand's past and its modern design identity.
Terms in This Story
- youngtimer
- A classic or collectible car that is newer than traditional vintage models, often roughly 20 to 30 years old.
- clay modelling
- A design technique in which a full-size or scale car body is sculpted in clay to refine its shape before production.
- 1901 Law
- The French legal framework under which non-profit associations are established.
Summarised from the linked release; details can be imperfect — always verify against the original source.