Stellantis names Simona Magnarelli to lead FIAT and Abarth press communications; Siro-Brigiano gets new regional digital PR role
Stellantis has appointed Simona Magnarelli to lead FIAT and Abarth press communications and given Andrea Laura Siro-Brigiano a new regional role focused on lifestyle, digital PR and new media.
- more than 25 years
- October 2024
- 2025
- September 8, 2026
What Happened
Effective September 8, 2026, Simona Magnarelli will handle press communications for FIAT and Abarth, succeeding Andrea Laura Siro-Brigiano. She will report to Arnaud Belloni, CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, and keep leading Lancia Communications & Events in its key European markets. On the same date, Andrea Laura Siro-Brigiano will lead Lifestyle, Digital PR and New Media for Stellantis within the Enlarged Europe Region, reporting to Alessandro Nardizzi, Stellantis' communications chief for that region.
Magnarelli brings more than 25 years of communications experience, mostly in the automotive sector, built in national and international settings. She worked at Toyota Motor Italia, then lived in Sydney, Australia, where she gained entrepreneurial experience. She later joined FCA and headed the Press Office in Italy; after the creation of Stellantis she served as Lifestyle Media & Digital PR Manager. Since October 2024, she has been responsible for Lancia's Communications & Events across its key European markets.
Siro-Brigiano joined Stellantis in 2025, bringing international communications experience in luxury, fashion and consumer goods, and has since led global press communications for FIAT and Abarth. Her new position expands the scope of the Enlarged Europe Communications organization by putting Lifestyle Communications, Digital PR and New Media under dedicated leadership. In this role she will lead these activities across the region, strengthening Stellantis' presence and influence in the evolving communications landscape.
Simona Magnarelli became responsible for Lancia's Communications & Events across its key European markets.
Andrea Laura Siro-Brigiano joined Stellantis and led global press communications for FIAT and Abarth.
Magnarelli takes over FIAT and Abarth press communications; Siro-Brigiano starts leading Lifestyle, Digital PR and New Media for the Enlarged Europe Region.
Previously from Fiat
On September 1, 2026, Stellantis appointed Arnaud Belloni CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe. The communications roles announced in this release sit within the organization Belloni now leads.
Background drawn from MotorClaw's earlier coverage of Fiat's official releases.
Why this matters
The changes determine who tells the public about FIAT, Abarth and Lancia and how Stellantis manages its digital and lifestyle communications in Europe. Magnarelli will own press relations for FIAT and Abarth while continuing to handle Lancia communications, reporting directly to brand CEO Arnaud Belloni. Siro-Brigiano steps into a dedicated leadership role for Lifestyle, Digital PR and New Media across the Enlarged Europe Region, expanding the area's communications organization.
Terms in This Story
- Press Communications
- The activities and team that manage a company's relationship with journalists and news outlets.
- Digital PR
- Public relations that uses online channels, social media and digital content to build awareness and shape public perception.
- New Media
- Emerging digital content formats such as social video, podcasts and interactive web platforms.
- Chief Marketing Officer
- A company executive responsible for overseeing marketing strategy and campaigns.
Summarised from the linked release; details can be imperfect — always verify against the original source.