Subaru March Global Production Up 11.5%, Japan Sales Down 32.6%; FY2026 Production Falls 7%
+11.5%
-32.6%
-7.0%
What Happened
For March 2026, Subaru's domestic production fell 14.6% year-over-year to 44,474 units, while overseas production surged 74.9% to 37,399 units, leading to an 11.5% overall increase. Japan sales dropped 32.6% and exports fell 15.3%. For the full fiscal year ending March 2026, global production was down 7% to 880,097 units, with domestic production down 12.8% and overseas production up 3.1%. Japan sales for the fiscal year decreased 4.1% and exports fell 13.2%.
- 44,474 (-14.6% YoY)
- 37,399 (+74.9% YoY)
8,954 unitsunits
Down 32.6% YoY, third consecutive month of decline
880,097 unitsunits
Down 7.0% YoY, second consecutive year of decline
Why this matters
The results highlight divergent trends in Subaru's domestic and overseas operations, with overseas production surging but Japan sales and exports declining significantly for the fiscal year.
Terms in This Story
- YoY
- Year-over-year, a comparison of a metric for one period to the same period the previous year.
- FYE
- Fiscal year ending, the 12-month period used for accounting purposes.
- JAMA
- Japan Automobile Manufacturers Association, an industry trade group.
- CBU
- Completely built units, vehicles fully assembled and ready for sale.
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