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Subaru26 FebBusinessHigh confidence

Subaru Reports Global Production Up 5.4% in January 2026, First Increase in 7 Months

Global production total

70,886 units (+5.4% YoY)

Export total

35,076 units (+21.7% YoY)

Japan sales total

7,791 units (-5.3% YoY)

What Happened

Subaru Corporation announced January 2026 production, sales, and export results. Global production totaled 70,886 vehicles, up 5.4% from a year ago, the first increase in seven months. Domestic production rose 10.3% to 41,227 units, while overseas production edged down 0.6% to 29,659. Japan sales decreased 5.3% to 7,791 units, with passenger vehicles down 10.6% but mini vehicles surging 25.3%. Exports jumped 21.7% to 35,076 units, the first increase in seven months.

January 2026 Highlights
  • Global production: 70,886 units (+5.4% YoY, first increase in 7 months)
  • Exports: 35,076 units (+21.7% YoY, first increase in 7 months)
  • Japan sales: 7,791 units (-5.3% YoY, first decrease in 2 months)

Why this matters

The production rebound signals improving supply chains and demand, though Japan sales fell 5.3%, indicating mixed domestic performance.

Terms in This Story

YoY
Year-over-year, a comparison of a statistic for one period to the same period the previous year.
CBU
Completely Built Units, vehicles that are fully assembled and ready for sale, as opposed to kits or components.
Read Original: Subaru