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Subaru29 JanBusinessHigh confidence

Subaru's Global Production and Exports Fell in 2025 as Japan Sales Rose

Global production (2025)

878,016

Year-over-year change

-6.4%

Japan sales increase

+7.5%

What Happened

Subaru Corporation reported production, Japan sales, and export figures for December 2025 and the full calendar year 2025. Global production totaled 67,356 units in December, down 5.0% year-over-year, marking the sixth consecutive monthly decline. For the full year, global production reached 878,016 units, a 6.4% decrease and the second consecutive annual drop.

2025 Annual Production and Sales vs. Prior Year
Global production total
878,016 (-6.4%)
Japan sales total
111,297 (+7.5%)
Export total
447,367 (-7.1%)

Domestic production in Japan fell 5.5% to 540,194 units for the year, while overseas production decreased 7.7% to 337,822 units, its first annual decline in four years. In contrast, Japan sales of passenger vehicles grew 4.3% and mini vehicles surged 31.9%, lifting overall Japan sales to 111,297 units, the first increase in two years.

Why this matters

The results show Subaru navigating supply chain pressures and shifting demand, with a rare bright spot in Japan sales climbing 7.5%.

Terms in This Story

YoY
Year-over-year, comparing the same period in the previous year.
CBU
Completely Built Unit, a vehicle that is fully assembled.
JAMA
Japan Automobile Manufacturers Association, an industry trade group.
Read Original: Subaru