Tata Motors Kicks Off Onam Campaign with Special Editions and Savings Up to ₹2.25 Lakh
Tata Motors Passenger Vehicles launched its Onam campaign in Kerala, offering savings up to ₹2.25 lakh, priority deliveries, and limited special editions across its car, SUV and EV range.
- ₹2.25 lakh
- ₹9.99 lakh
- 665 km
- 468 km
What Happened
Tata Motors Passenger Vehicles announced its Onam campaign in Kochi on August 7, 2026, offering savings up to ₹2.25 lakh, priority deliveries and flexible financing across its cars, SUVs and EVs throughout August 2026. The campaign, themed 'Celebrate How Far You've Come,' also opens special festive pop-up stores across key locations in Kerala. TMPV says its line-up is India's safest and most comprehensive range, with the widest selection of passenger vehicles in the country, supported by 85 service centres in Kerala—one every 15 km. Financing options include low EMI plans, special interest rates, extended repayment tenures and flexible payment plans.
“Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our 'Celebrate How Far You've Come' campaign, we are celebrating the aspirations, achievements and milestones that make every customer's journey and success unique. Kerala has always bee”
- Sierra Jubilee Edition: limited-period edition for Smart+, Pure and Adventure variants, priced at ₹50,000 premium on Smart+ and ₹40,000 on Pure and Adventure; adds roof rails, grille enhancements, ext
- Nexon CAMO Limited Edition: starts at ₹9.99 lakh, celebrating a decade and 11 lakh customers of India's No. 1 SUV; features CAMO styling, Munnar Mist and Coorg Cloud colors, Ultra View Twin HD Digital
- Punch HBX Pack: available at ₹29,999, adds Armour Guard skid plates, body cladding, roof rail inserts, rear spoiler and Trailmark tail lamp cladding; installed through authorized dealerships with up t
The Punch and Punch.ev SUVs are priced from approximately ₹6 lakh and ₹10 lakh (ex-showroom) respectively. They feature LED lighting, large touchscreen infotainment with wireless Android Auto and Apple CarPlay, connected car tech, cruise control, automatic climate control and sunroof options. Safety includes 6 airbags as standard, ESP, hill hold control, a 360° camera with blind view monitor and a 5-star Bharat NCAP rating. The Punch.ev adds an ARAI-certified range of up to 468 km, fast-charging capability and a lifetime HV battery warranty.
The Sierra.ev, TATA.ev's recently launched electric SUV, starts at ₹18.79 lakh (ex-showroom) and is built on the acti.ev+ architecture with a certified range of up to 665 km and fast-charging. It includes a Horizon View triple-screen infotainment, Panoramax sunroof, 12-speaker JBL audio with Dolby Atmos, ventilated powered seats and a connected car suite with 70+ features. Safety features include a 540° surround view system, L2+ ADAS and Auto Park Assist, plus a lifetime HV battery warranty.
The Next Gen Tiago and Tiago.ev are priced from approximately ₹4.69 lakh and ₹9.99 lakh (ex-showroom) respectively, with petrol, iCNG and electric options. They offer Lux Beam LED headlamps, touchscreen infotainment with wireless Android Auto and Apple CarPlay, wireless charging, connected car technology, automatic climate control and cruise control. Safety includes 6 airbags as standard, ESP with traction control, hill hold control and a 360-degree Surround View System with Blind View Monitor. The Tiago.ev adds fast-charging, a certified range of up to 285 km (MIDC) and a lifetime HV battery warranty on its 24 kWh battery pack.
For all lifetime HV battery warranties mentioned, the term 'lifetime' means 15 years for the first owner from the first date of registration at the local regional transport office, in accordance with the Motor Vehicles Act, 1988. Other terms and conditions apply.
Previously from Tata Motors
Tata Motors launched the Nexon CAMO variant a day earlier, on August 6, 2026, starting at ₹9.99 lakh with exclusive colors and upgraded technology. That same edition is now one of the three special models featured in the Onam campaign.
Background drawn from MotorClaw's earlier coverage of Tata Motors's official releases.
Why this matters
This Onam campaign is a major sales push in Kerala, which Tata Motors calls a deeply important market and where it is the fastest-growing passenger-vehicle brand and India & Kerala's #1 EV brand. For first-time buyers, the savings of up to ₹2.25 lakh, low-EMI finance and special editions such as the Nexon CAMO and Punch HBX make cars more affordable and customizable. The timing ahead of the festival aims to help customers take delivery in time for Onam.
Terms in This Story
- ADAS
- Advanced Driver Assistance Systems — electronic systems that help with driving tasks such as lane keeping, parking, and collision avoidance.
- Ex-showroom
- The price of a vehicle before taxes, registration, insurance, and other on-road costs.
- Bharat NCAP
- India's New Car Assessment Program, which gives cars a safety star rating based on crash-test performance.
Summarised from the linked release; details can be imperfect — always verify against the original source.