Alfa Romeo brings Edizione Luna Rossa line-up to Genoa as Official Car of the Boat Show

Alfa Romeo is the Official Car of the 2026 International Boat Show, held in Genoa from October 1 to 6 at the Levante Waterfront, a venue designed by Renzo Piano. The event ranks among the top three boat shows in the world in terms of industrial importance and international positioning, and its six days are dedicated to the new frontiers of sailing and passion for the sea. Alfa Romeo says the partnership speaks the language of the Italian spirit — a vocation for quality design, attention to detail and the pursuit of performance that has brought automakers and shipyards together in Italy for generations.

Framing the display is the imposing Alfa Romeo motorhome, the protagonist of the "Road to Naples 2027" roadshow across Italy and Europe. The roadshow visits the venues of the preliminary regattas for the Louis Vuitton 38th America's Cup until it arrives in the Bay of Naples for the most famous sailing event in the world. At each stop, the public can discover the Biscione brand's new features and experience an immersion in its universe, straddling sport, style and Italian identity.

The show's key moments include the Design Innovation Award ceremony, organized by Confindustria Nautica and scheduled for the evening of October 2. Santo Ficili, Alfa Romeo and Maserati CEO, will attend and present the Lifetime Achievement Award, which the brand describes as carrying great symbolic value in celebrating the imprint left over time on the Italian boating sector and on the people who have shared the journey. The show also gives Alfa Romeo a chance to strengthen its dialogue with prestigious companies close to the brand through a series of encounters featuring Eugenio Franzetti, Head of Global Marketing at Alfa Romeo, beginning with a talk with the Luna Rossa team, followed by meetings with Eberhard & Co. on October 3 and Anantara Hotels & Resorts on October 4.