Audi accelerates China strategy with new models, partnerships, and tech center at Auto China 2026
At Auto China 2026, Audi unveiled the China-specific AUDI E7X SUV and A6L e-tron sedan, and announced an Innovation & Technology Center in Shanghai.
10 million
up to 815 km
over 750 km
What Happened
Audi showcased several new models at Auto China 2026, including the AUDI E7X SUV from its sister brand, the Audi A6L e-tron, and the next-generation Audi A6L. The company also signed a strategic agreement with SAIC to establish an AUDI Innovation & Technology Center in Shanghai, focusing on R&D for future AUDI models.
“Audi is on the move. This is especially evident in the important Chinese market. In 2026, we’re ushering in the next chapter of the largest product initiative in Audi’s history in China, with a sharpened strategy, two brands, and numerous new localized models.”
Launch of AUDI sister brand in China
Launch of AUDI E5 Sportback
World premiere of AUDI E7X SUV
Third AUDI model scheduled to debut
10 million
Audi recently surpassed this milestone
Why this matters
Audi's deepening localization and dual-brand approach in China highlight the intense competition and need for tailored products in the world's largest auto market.
Terms in This Story
- CLTC
- China Light-Duty Test Cycle, a driving cycle used for official fuel consumption and range testing in China.
- PPE
- Premium Platform Electric, Audi's modular electric vehicle platform.
- PPC
- Premium Platform Combustion, Audi's modular platform for combustion-engine vehicles.
- Level 2++
- A classification of advanced driver assistance systems that provide hands-off driving on highways and in city traffic but still require driver supervision.
Summarised from the linked release; details can be imperfect — always verify against the original source.