Lancia marks 120 years with Design Days at Turin Heritage Hub from 4 to 7 November
Lancia turns 120 and opens the doors of its Turin Heritage Hub for four days of talks, workshops and a ten-model design display running from 4 to 7 November.
- 120
- 10
- 4-7 November 2026
- 19:00
What Happened
Lancia is celebrating its 120th anniversary with an event called Lancia Design Days, held from 4 to 7 November at the Heritage Hub in Turin, which sits inside the historic Mirafiori industrial complex. The venue will open to the public for a journey into the heart of the brand's design culture, aimed at enthusiasts, students and anyone who wants to explore automotive design. The programme combines Lancia's most iconic cars with the talent and expertise of the professionals who are shaping its cars today. Lancia says design has been one of the defining features of its identity, pairing refined styling with technological innovation.
120years
The anniversary is the occasion for four days of design-themed events at the Heritage Hub in Turin.
At the centre of the initiative is the chance to meet experts from the Centro Stile Lancia, who will guide visitors through the different disciplines involved in creating a car. Exterior and interior designers, colour and materials specialists, and digital modelling and prototyping technicians will share their experiences and working methods through talks, demonstrations and guided workshops. A dedicated area has been set up where visitors can speak with these professionals and admire ten models and design creations tracing the evolution of the brand's design from its origins to its most recent interpretations of mobility.
- 1937 Aprilia, revolutionary for its technical and aerodynamic solutions
- 1954 Aurelia B24, described as an icon of Italian elegance
- 1973 Stratos Stradale, a symbol of bold, unconventional design and the brand's sporting tradition
- 1998 Dialogos, which redefined concepts of luxury and comfort, alongside the 2000 Nea and the 2003 Fulvia Concept
- 2022 Pu+Ra Zero, a three-dimensional sculpture acting as a design manifesto for future model lines
- Lancia Pu+Ra HPE, the Nuova Ypsilon and the Nuova Gamma, bridging heritage and the brand's rebirth
Lancia Design Days sessions at the Heritage Hub in Turin, with admission included in the standard entrance ticket
Registration opens on www.clubsilencio.it for the closing evening event
Special evening opening of the Heritage Hub organised by Club Silencio
The Heritage Hub at Via Plava 80 hosts one of the world's most comprehensive Lancia collections, with numerous cars displayed throughout the museum. Admission to Lancia Design Days on 4, 5 and 6 November is included in the standard entrance ticket, which is available exclusively online. The programme closes on Saturday 7 November with a special evening opening from 19:00 featuring an event organised by Club Silencio, an organisation that encourages young people's participation through experiences combining culture and entertainment; attendance requires registration on the Club Silencio website.
Previously from Lancia
Earlier in October, Lancia unveiled the New Gamma at the Paris Motor Show, a fastback crossover built in Italy at the Stellantis plant in Melfi and offered as a hybrid and as an electric line-up topping out with a 375-hp HF Integrale. The brand then opened orders for the New Gamma at the same show, where it appeared with five vehicles. Both the Nuova Gamma and the Nuova Ypsilon feature among the cars bridging heritage and future in the Design Days display.
- Lancia opens Gamma orders at the Paris Motor Show with hybrid, electric and 375-hp flagship
- New Lancia Gamma debuts at Paris Motor Show as made-in-Italy hybrid and electric crossover
Background drawn from MotorClaw's earlier coverage of Lancia's official releases.
Why this matters
The event gives enthusiasts, students and anyone curious about car design direct access to the professionals of the Centro Stile Lancia, who will explain how an idea becomes a car. It also reinforces the Heritage Hub inside Turin's historic Mirafiori complex as a cultural space open to the city and to younger generations, not just a store of historic vehicles.
Terms in This Story
- Centro Stile Lancia
- A carmaker's in-house design centre, where exterior and interior styling, colours and materials are developed.
- Heritage Hub
- A manufacturer-run exhibition venue that houses and displays historic vehicles from a brand's collection.
- Digital modelling
- The use of computer-based 3D models to develop and visualise a vehicle's design before physical prototypes are built.
Summarised from the linked release; details can be imperfect — always verify against the original source.