Audi to build its first U.S. plant in Georgia with $4 billion investment and 4,500 jobs
Audi plans to establish its first U.S. production site in Georgia, investing around $4 billion to build a plant slated to start construction in 2027 and create approximately 4,500 jobs.
- around $4 billion
- approximately 4,500
- up to 200,000 vehicles
What Happened
Audi intends to invest around $4 billion to establish its first U.S. production site in Georgia, creating approximately 4,500 jobs. The plant is designed for an annual production capacity of up to 200,000 vehicles, with construction scheduled to begin in 2027 and production planned to start in the early 2030s. Audi says the site will build premium SUVs tailored to North American customers and manufactured locally, aimed at unlocking growth in one of the world's most important premium markets. The company describes the planned investment as a long-term commitment to the United States.
up to 200,000vehicles
Design capacity of Audi's planned first U.S. plant in Georgia.
Audi announces plans for its first U.S. production site, in Georgia, with around $4 billion of intended investment.
Construction of the plant is scheduled to begin.
Production is planned to start at the Georgia site.
- An investment-ready site
- A skilled workforce
- An established automotive supplier network
- Strong logistics infrastructure
- The Middle Georgia Mega Site, which Audi says offers flexibility and space for future expansion
“We have much greater ambitions for Audi in America. The United States is one of the world's most important premium markets, and we have not yet realized our full potential. We are determined to change that — with premium products, a stronger brand and a competitive local production base. This is about building a stronger Audi business in America — not only about building a factory.”
“Building a new plant from the ground up allows us to rethink manufacturing from day one. We can design highly efficient and flexible production processes, integrate advanced technologies and develop a strong local supplier network. Our ambition is to establish a benchmark for premium manufacturing that strengthens Audi's global production network.”
Audi says a stronger North American presence will help it build a more balanced and resilient global business, reduce exposure to trade and currency risks and create additional opportunities for profitable growth, while Germany and Europe remain the industrial backbone with their engineering expertise, technological capabilities and production competence. The plant will be designed around Audi's future manufacturing requirements, with a focus on efficiency, flexibility and the ability to respond to evolving customer needs and market demand. Georgia Governor Brian P. Kemp called Audi's decision "another defining moment" for the state and said it offers an opportunity to "create lasting economic prosperity" for its communities. Manfred Döss, Chairman of the Supervisory Board of AUDI AG, said the planned investment shows Audi's determination to "have the courage to invest" rather than rely on cost reductions and efficiency alone.
Why this matters
Audi currently has no U.S. factory, and building premium SUVs locally is meant to unlock growth in what the company calls the world's second-largest premium market. The roughly 4,500 planned jobs are also expected to create opportunities for suppliers, service providers and training partners in the region. The move adds North America as a third major pillar of Audi's global production network alongside Europe and China.
Terms in This Story
- Premium market
- The part of the car market made up of higher-priced, upscale brands and models.
- Annual production capacity
- The maximum number of vehicles a factory is designed to build in a single year.
- Supplier network
- The group of companies that provide parts, materials and services a manufacturer needs to build vehicles.
Summarised from the linked release; details can be imperfect — always verify against the original source.