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Bentley Motors Ltd.24 MarBusinessHigh confidence

Bentley and Boodles Launch Second Bespoke Specification Range Across All Models

Bespoke specifications

2

What Happened

Bentley Motors and Boodles have extended their partnership with two new bespoke specifications – Standard and Dark – now configurable across all Bentley models. The collaboration follows the success of a one-off Continental GTC sold in 2024. Customers can order via Bentley retailers for delivery in 2026.

Collaboration Milestones
  1. 2024

    One-off 'Be Boodles' Bentley Continental GTC launched and sold on the night.

  2. March 2025

    Bentley and Boodles announce second phase with two new specifications.

  3. 2026

    First car configured with Boodles Standard specification (Bentayga EWB Azure) available for delivery.

Bringing the Boodles design language into Bentley's world once again has been an incredibly rewarding process, and we’re delighted to see it evolve into something customers can now make their own.
Honour Wainwright, sixth generation Boodles family member and Director of Marketing

Why this matters

This collaboration allows Bentley customers to customize their vehicles with exclusive Boodles-inspired design elements, reflecting a broader trend of luxury personalization in the automotive industry.

Terms in This Story

Bespoke
Custom-made or tailored to individual specifications.
Mulliner
Bentley's in-house personal commissioning division that creates bespoke vehicles.
Read Original: Bentley Motors Ltd.