Bentley Mulliner Expands Bespoke Options as Over 70% of Customers Choose Personalization
over 70%
56 hours
eight
What Happened
Bentley's Mulliner division has introduced a range of new personalization options for 2026, including an expanded Ombré exterior paint range, a dual racing stripe for performance models, laser-etched veneers for custom designs, and new welcome lamp animations. Over 70% of Bentley customers now order their vehicles with some level of Mulliner bespoke content.
56 hourshours
Two technicians work to create a seamless color transition between two complementary shades.
- Alpine Green into Verdant
- Cricketball into Black Velvet
- Pale Brodgar into Brodgar
- Portofino into Marlin
- Grey Violet into Damson
For performance-focused models like the Continental GT S and Speed, Mulliner offers a new dual racing stripe that runs from the bonnet over the roof to the rear spoiler. Inside, a new 'Wave' technical finish in metal is available for the center console, and customers can have their own designs laser-etched onto veneers.
New for 2026 are two Mulliner welcome lamp animations, though customers can also create bespoke fixed illuminations. Mulliner consultants assist customers in bringing their vision to life.
Why this matters
The growth of Mulliner's bespoke offerings underscores a strong market trend toward luxury personalization, driving Bentley to continually expand its range of exclusive features.
Terms in This Story
- Mulliner
- Bentley's custom commissioning division that offers bespoke personalization.
- Ombré by Mulliner
- A multi-tone paint finish that blends two complementary colors.
- Open pore wood veneer
- A wood finish that retains the natural texture of the wood.
- Welcome lamp
- A projector on the car that displays an animation on the ground when the doors are opened.
Related coverage
- Bentley opens new showroom in Delhi to expand India presence
- Bentley opens Crewe visitor centre to public with guided tours
- Bentley Foundation names Royal Academy of Music as flagship partner on third anniversary
- Mercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense Vehicles
- Hyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley Engineers