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Bentley Motors Ltd.27 MayBusinessHigh confidence

Bentley Mulliner Expands Bespoke Options as Over 70% of Customers Choose Personalization

Customers ordering Mulliner options

over 70%

Time for Ombré paint

56 hours

Ombré finish combinations

eight

What Happened

Bentley's Mulliner division has introduced a range of new personalization options for 2026, including an expanded Ombré exterior paint range, a dual racing stripe for performance models, laser-etched veneers for custom designs, and new welcome lamp animations. Over 70% of Bentley customers now order their vehicles with some level of Mulliner bespoke content.

Time to create Ombré finish

56 hourshours

Two technicians work to create a seamless color transition between two complementary shades.

New Ombré by Mulliner finishes
  • Alpine Green into Verdant
  • Cricketball into Black Velvet
  • Pale Brodgar into Brodgar
  • Portofino into Marlin
  • Grey Violet into Damson

For performance-focused models like the Continental GT S and Speed, Mulliner offers a new dual racing stripe that runs from the bonnet over the roof to the rear spoiler. Inside, a new 'Wave' technical finish in metal is available for the center console, and customers can have their own designs laser-etched onto veneers.

New for 2026 are two Mulliner welcome lamp animations, though customers can also create bespoke fixed illuminations. Mulliner consultants assist customers in bringing their vision to life.

Why this matters

The growth of Mulliner's bespoke offerings underscores a strong market trend toward luxury personalization, driving Bentley to continually expand its range of exclusive features.

Terms in This Story

Mulliner
Bentley's custom commissioning division that offers bespoke personalization.
Ombré by Mulliner
A multi-tone paint finish that blends two complementary colors.
Open pore wood veneer
A wood finish that retains the natural texture of the wood.
Welcome lamp
A projector on the car that displays an animation on the ground when the doors are opened.
Read Original: Bentley Motors Ltd.