Can-Am Launches '3 Wheel Collective' Global Community Platform for 3-Wheel Riders
Can-Am has launched the 3 Wheel Collective, a global online platform to unite and empower 3-wheel riding communities worldwide.
- 1 in 5 Can-Am owners bought because they knew someone already riding 3-wheels
- 20 years
What Happened
Can-Am, a brand of BRP Inc., has announced the launch of the 3 Wheel Collective, a new global community platform designed to unite and empower 3-wheel riding communities worldwide. The platform serves as an umbrella for diverse riding groups, local networks, and new riders, making it easier to connect, share experiences, and foster a sense of belonging.
“Built on the belief that riding is better together, the 3 Wheel Collective platform reflects the natural social dynamic of the community, where riders often come together through shared experiences and personal connections.”
1 in 5Can-Am owners bought because the
Highlights the role of riders as brand ambassadors
Can-Am also highlighted its ongoing support for International Female Ride Day (IFRD), an initiative founded 20 years ago by rider Vicki Gray. IFRD unites women riders globally every first Saturday of May, encouraging more women to ride together.
Why this matters
The platform aims to strengthen the riding community, which is crucial because according to Can-Am, 1 in 5 owners bought due to knowing another rider, showing the power of community in driving sales.
Terms in This Story
- 3 Wheel Collective
- A global online community platform for 3-wheel vehicle riders.
- International Female Ride Day (IFRD)
- An annual global event that encourages women to ride motorcycles and 3-wheel vehicles.
- BRP
- Bombardier Recreational Products Inc., a Canadian manufacturer of powersports vehicles.
Summarised from the linked release; details can be imperfect — always verify against the original source.