Can-Am Becomes Farm Rescue's Official Utility Vehicle in Three-Year Partnership
Can-Am will give Farm Rescue $50,000 a year, two Defender work vehicles, and a custom auction Defender under a new three-year partnership.
- USD $50,000
- 3 years
- 2 fleet vehicles + 1 custom auction model
- 1,300+
What Happened
Can-Am, a brand of BRP Inc., and Farm Rescue announced a three-year partnership on Sept. 1, 2026, at the Farm Progress Show in Boone, Iowa. Can-Am becomes the official utility vehicle of Farm Rescue and will provide financial support, equipment, and resources for the nonprofit's fundraising efforts. The partnership is aimed at helping farm and ranch families continue operating during times of adversity.
- USD $50,000 per year in direct monetary support for three years
- Two Can-Am Defender fleet vehicles for regular use in Farm Rescue field operations
- A custom Farm Rescue-wrapped 2026 Can-Am Defender MAX Lone Star Cab HD11 to be auctioned to raise additional funds
- Can-Am becoming 'the official utility vehicle of Farm Rescue'
“Both organizations serve people who embody resilience, determination and a commitment to helping others.”
“We are so happy to have Can-Am as a partner supporting our mission in this way, spreading the word about our work and raising the critical funding we need to help more farm families.”
Farm Rescue is a nonprofit organization that provides planting, harvesting, livestock feeding, and other critical agricultural assistance to farm and ranch families experiencing major illness, injury, natural disaster, or other unexpected hardships. The group operates through an 11-state service network of volunteers, equipment, and donated resources. The custom Defender will be auctioned at the National Farm Machinery Show in Louisville, Kentucky, on Thursday, February 11, 2027, at 1:00 PM CT, with all proceeds benefiting Farm Rescue. The vehicle will be on display in Can-Am's exhibit through the remainder of the Farm Progress Show, as well as the Farm Science Review and Sunbelt Ag Expo.
Partnership announced at the Farm Progress Show in Boone, Iowa, along with a display of the custom Defender.
Custom Defender auction at the National Farm Machinery Show in Louisville, Kentucky, at 1:00 PM CT.
Previously from BRP Inc.
In August 2026, Can-Am unveiled its 2027 off-road lineup, which included a redesigned Defender family, a factory-equipped Defender XU, and an 80-hp Defender HD10. The lineup also introduced a second-generation dual-clutch transmission across the Maverick R family.
Background drawn from MotorClaw's earlier coverage of BRP Inc.'s official releases.
Why this matters
For a beginner, this partnership shows how a vehicle maker can invest directly in rural communities. Farm Rescue helps farm and ranch families facing illness, injury, or natural disasters keep planting, harvesting, and feeding livestock through an 11-state volunteer network. The $50,000-per-year cash support, two fleet Defenders, and an auction of a custom Defender aim to help more families continue operating.
Terms in This Story
- Utility vehicle
- A rugged vehicle designed for work tasks such as hauling, towing, or farm chores, often used off-road.
- Vehicle wrap
- A vinyl graphic applied to a vehicle's exterior, commonly used for advertising or branding.
Summarised from the linked release; details can be imperfect — always verify against the original source.