Can-Am Launches Ride Days Program to Boost Rider Access and Confidence
Can-Am is launching Ride Days, a closed-course demo program across North America in May and June to introduce riders to its 3-wheel vehicles.
- 2026
- 8.4 billion
What Happened
Developed with Can-Am's Rider Education Program schools and the Motorcycle Safety Foundation, Ride Days offers hands-on riding experiences on closed courses led by certified instructors. The program runs on weekends throughout May and June, aiming to introduce new riders, support transition riders, and connect participants with local dealers.
“At Can-Am, we know that firsthand riding experiences can make all the difference in helping people discover the confidence, comfort and fun that comes with 3-wheels. Can-Am Ride Days is about lowering barriers to entry, creating meaningful trial opportunities and helping more people feel empowered to get out and ride.”
The initiative aligns with Motorcycle Safety Awareness Month in May, reinforcing Can-Am's commitment to rider education and responsible road use. Ride Days will be available in participating markets across the United States and Canada, with registration open online.
Why this matters
The program lowers barriers to entry and provides hands-on experiences, which research shows can influence purchase decisions, helping Can-Am grow brand awareness and rider community.
Terms in This Story
- 3-wheel vehicles
- Vehicles with three wheels, such as Can-Am's Spyder and Ryker models, offering a stable riding experience.
- Motorcycle Safety Foundation (MSF)
- A US-based organization that provides rider education and safety training courses.
- Rider Education Program
- A training program offered through Can-Am's dealer network to teach safe riding skills.
Summarised from the linked release; details can be imperfect — always verify against the original source.