Continental launches Pogačar Collector’s Edition Grand Prix 5000 S TR tire for road-safety campaign
Continental has created a Collector’s Edition of its Grand Prix 5000 S TR road tire with Tour de France winner Tadej Pogačar, pairing the tire with a “Share the Road” safety campaign.
- 300g
- 30-622
What Happened
Continental has announced a special Collector’s Edition of its benchmark road tire, the Grand Prix 5000 S TR, created in collaboration with multiple World Champion and Tour de France winner Tadej Pogačar. The edition is part of Continental’s “Share the Road” campaign, which promotes road safety, mutual respect, and harmonious coexistence for everyone on the road. At the center is “Pogi,” a character co-created by Continental and Pogačar and featured in animated stories carrying the message that the roads belong to everyone. Each limited-edition tire package includes a physical “Pogi” collectible.
The special edition is a 30-622 tire with custom Pogačar labelling, including a dedicated Pogi logo and hundreds of micro Tadej Pogačar logos subtly integrated into the Grand Prix 5000 S TR lettering. It also uses Continental’s BlackChili Compound, Vectran Breaker, Active Comfort Technology, and Lazer Grip. Continental says the tire is designed for cycling enthusiasts and collectors alike.
- Weight: 300g
- Dimensions: 30-622
- Color: Black/Black with custom labels
- Technology: BlackChili Compound, Vectran Breaker, Active Comfort Technology, Lazer Grip
- Tubeless Ready and hookless rim compatible
- Includes exclusive “Pogi” collectible [Not a toy]
300g
The Collector’s Edition Grand Prix 5000 S TR is listed at 300g.
“The trust placed in us by world-class athletes like Tadej is both an honor and an incentive. With the Grand Prix 5000 S TR Pogačar Edition, we wanted to bring together our race-proven road performance with a meaningful initiative. Every tire is crafted with precision to deliver the optimal balance of speed, grip, and reliability, while celebrating our shared commitment to making roads safer for every rider.”
Why this matters
The launch ties a high-performance bicycle tire to a road-safety message, giving cycling enthusiasts and collectors a limited-edition product while promoting mutual respect among road users. It also shows how an athlete partnership can carry a safety campaign through both animated stories and a physical collectible.
Terms in This Story
- Grand Prix 5000 S TR
- Continental’s benchmark road bicycle tire model.
- Tubeless Ready
- A tire design that can be set up without an inner tube when used with compatible rims and sealant.
- Hookless rim compatible
- A tire specification indicating it can be mounted on rims that do not have hooked sidewalls.
- BlackChili Compound
- A Continental tire rubber compound technology.
Summarised from the linked release; details can be imperfect — always verify against the original source.