Hyundai Motor Debuts World Cup 2026 Display Theme for Digital Cockpits
Hyundai Motor has released an exclusive FIFA World Cup 2026 display theme for select vehicles, bringing robot characters Atlas and Spot to the digital cockpit.
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What Happened
Hyundai Motor has launched an exclusive FIFA World Cup 2026 display theme for select vehicles in Korea, the US, Canada, and Europe. The theme transforms the digital cluster and infotainment screen with dynamic designs featuring Boston Dynamics' humanoid robot Atlas and quadruped robot Spot. It is available as a free download from the Bluelink Store via the myHyundai app until October 19, 2026.
“The new display theme brings that vision to life, enabling customers to experience both the future of football and Hyundai's vision for future mobility.”
- All-new NEXO
- IONIQ 9
- PALISADE
- TUCSON
- SANTA FE
- IONIQ 5
Why this matters
The theme leverages software-defined vehicle capabilities to connect customers with global events, highlighting Hyundai's strategy to enhance brand engagement through in-car digital experiences and robotics integration.
Terms in This Story
- Bluelink Store
- Hyundai's online marketplace for downloading in-vehicle apps and themes.
- Digital cluster
- The digital instrument panel behind the steering wheel that displays driving information.
Summarised from the linked release; details can be imperfect — always verify against the original source.