Hyundai Motor Group Wins Three Cannes Lions Awards for Advanced Tech Campaigns
Hyundai Motor Group won three Cannes Lions awards, including a Grand Prix, for campaigns that blend advanced technology with human-centric and environmental themes.
- 3
- Grand Prix in Audio & Radio
What Happened
Hyundai Motor Group won three awards at the Cannes Lions International Festival of Creativity 2026. The 'Vision Pulse' campaign earned a Bronze Lion for using ultra-wideband (UWB) technology to protect children on school commutes. Hyundai Motor Company also won a Grand Prix in Audio & Radio for 'Coquí Alarmed' and a Bronze Lion in Creative Data for 'Forests Without Names'.
- Vision Pulse: Bronze Lion for using UWB tech to create child-friendly safety keychains.
- Coquí Alarmed: Grand Prix for transforming a vehicle lock sound into a cultural conservation statement.
- Forests Without Names: Bronze Lion for raising awareness for unprotected sea forests by officially naming them.
Why this matters
The awards underscore Hyundai's growing reputation for creative innovation that translates advanced technology into real-world safety and conservation initiatives.
Terms in This Story
- UWB
- Ultra-wideband, a radio technology that uses high-frequency waves for precise positioning and obstacle penetration.
Summarised from the linked release; details can be imperfect — always verify against the original source.