KGM's Musso EV Wins Red Dot Design Award 2026
KG Mobility's electric pickup truck, the Musso EV, has won the Winner award in the Product Design category at the Red Dot Design Award 2026.
- 2026
What Happened
KGM's Musso EV won the Red Dot Design Award 2026 Winner award in Product Design, praised for its 'Handy & Tough' design that emphasizes practicality and robustness, and a unique user experience. It is Korea's only electric pickup, built on KGM's design philosophy 'Powered by Toughness.'
- Solid body structure and thick roof design
- Distinctive fender architecture
- LED rear combination lamps inspired by tools
- Iconic C-pillar garnish evoking tool grip
- Side profile that lowers the boundary between passenger vehicles and trucks
- Gently rising roofline toward the rear for ample headroom
The interior follows a 'Slim & Wide' concept with a panoramic wide UI, D-cut steering wheel, floating center console, and sliding and reclining second-row seats, delivering a mid-size SUV-level interior experience despite being a pickup.
“This award is a meaningful achievement made possible by the passion of our designers striving to gain global recognition for KGM's unique design identity. We will continue to deliver new experiences to our customers through designs that combine practicality and differentiation.”
Why this matters
The award highlights the global design competitiveness of Korea's only electric pickup, showcasing its unique 'Handy & Tough' design philosophy.
Terms in This Story
- Red Dot Design Award
- A prestigious international design competition that selects outstanding designs across three categories: Product Design, Brands & Communication Design, and Design Concept.
- C-pillar
- The vertical roof support located behind the rear doors of a vehicle.
- Fender
- The part of a car body that frames the wheel wells, often designed for style or aerodynamics.
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