KG Mobility (KGM) Launches Musso in Germany with Test-Drive Event
KGM held a launch and test-drive event for its Musso pickup in Germany, drawing about 40 journalists and influencers to experience the vehicle's capabilities and customization options.
- 11,538 units
- 6,642 units
- 4,896 units
What Happened
On June 17-18, KGM held a launch and test-drive event for the Musso and Musso EV in Frankfurt am Main, Germany. Around 40 German journalists and influencers attended, test-driving the vehicles on routes including local roads, the Autobahn, and mountain roads. The event also showcased customization accessories such as hardtops and roll-up covers, and demonstrated the Musso EV's V2L functionality for powering devices like audio systems and ice makers, highlighting its practicality for camping and outdoor activities.
Held large-scale dealer conference in Germany
Conducted test-drive events for Actyon and Torres Hybrid
Musso launch and test-drive event in Frankfurt
“Following launch events in Türkiye and Chile, the Musso has continued to receive positive market feedback, surpassing 10,000 units in combined domestic and overseas sales within just five months of its launch. Germany is KGM’s largest export market after Türkiye and Hungary and serves as a key gateway to the European market. Through diverse marketing initiatives and proactive market engagement, we”
11,538 unitsunits
within five months of launch
Why this matters
The Musso, which sold over 11,500 units globally within five months of launch, is entering Germany—KGM's largest European market after Türkiye and Hungary—as part of its global expansion strategy.
Terms in This Story
- V2L (Vehicle-to-Load)
- A feature that allows a vehicle's battery to supply power to external electrical devices, useful for camping and outdoor activities.
Summarised from the linked release; details can be imperfect — always verify against the original source.