Kia Vision Meta Turismo Wins Red Dot Award 2026 in Concept Design Category
Kia's futuristic sports sedan concept, the Vision Meta Turismo, has won the Red Dot Award 2026: Design Concept in the Cars and Motorcycles category.
- 2026
- 2005
What Happened
Kia Corporation's Vision Meta Turismo concept has won the Red Dot Award 2026: Design Concept in the 'Cars and Motorcycles' category. The futuristic sports sedan made its global debut at Milan Design Week and reinterprets the grand tourer for the digital age. The award highlights Kia's design leadership and the continued relevance of its 'Opposites United' design philosophy in shaping progressive mobility solutions.
“It is always an honor for everyone at Kia to receive a prestigious Red Dot Award, as it reflects the creativity, commitment and dedication of the countless people involved. The Vision Meta Turismo represents an opportunity for us to experiment, challenge ourselves, and imagine future user experiences through design. It's rewarding to see that work resonate with the jury, and motivating to see our ”
The concept's exterior combines an extreme cab-forward architecture with a soft geometric surface language, creating a dynamic sports sedan that conveys speed, technology, and a new user experience. Inside, it elevates driving to a multisensory level with digital layers, intuitive physical controls, and configurable experience modes. The Kia Add-Gear modular interface connects occupants to the vehicle via configurable functions, blending physical controls with digital layers for intuitive interaction.
- Speedster
- Dreamer
- Gamer
The Red Dot Award recognition strengthens Kia's position as a global design leader. Kia has a history of success at the Red Dot Awards: the PV5 WKNDR Concept was named 'Best of the Best' in 2025, and previous winners include the EV6 (2022), EV9 (2024), EV3 (2025), and EV4 (2026). Established in 2005, the Red Dot Award: Design Concept platform identifies and celebrates design concepts that push boundaries and offer glimpses into the future.
Why this matters
The award underscores Kia's global design leadership and the relevance of its 'Opposites United' design philosophy. The concept reimagines the grand tourer for the digital age with a cab-forward silhouette and lounge-inspired interior, aiming to deliver dynamic performance and immersive digital interaction. This recognition may influence future Kia production vehicles and user experiences.
Terms in This Story
- Red Dot Award
- An international design competition that recognizes outstanding product and concept designs.
- Grand tourer
- A high-performance luxury car designed for long-distance driving.
- Opposites United
- Kia's design philosophy that blends contrasting elements such as technology and nature.
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