Lamborghini posts record deliveries and revenue in 2025 despite tariffs and currency headwinds
Lamborghini delivered 10,747 cars in 2025 and generated €3.20 billion in revenue, both all-time highs.
- 10,747 cars
- €3.20 billion
- 24%
What Happened
Automobili Lamborghini closed 2025 with the highest revenue in its history, reaching €3.20 billion, up 3.3% year-over-year. Deliveries also hit a record of 10,747 cars, surpassing the 10,000-unit mark for the third consecutive year. Operating income stood at €768 million, with profitability at 24%.
External factors such as negative exchange rate fluctuations and US tariffs impacted operating income, but these were largely offset by an improved product mix and strict cost control. The company also noted extraordinary items related to the adaptation of the Direzione Cor Tauri strategy, fully accounted for in the year.
“2025 shows that the strength of Automobili Lamborghini lies not only in numbers, but in our ability to manage complexity. Our strategy is clear: discipline, long-term vision and product centrality.”
“External factors and volatility made 2025 a particularly challenging year. We have closed a positive financial year, safeguarding our profitability, which positions us among the most profitable players in global luxury.”
Product mix was buoyed by the growing share of the Revuelto and the Ad Personam personalisation programme: 94% of delivered cars were personalised in at least one element. The Temerario, deliveries of which began in early 2026, completes the brand's hybridisation strategy, featuring a new powertrain that reaches 10,000 rpm for the first time in a production engine.
Why this matters
The results demonstrate Lamborghini's ability to maintain high profitability (24%) through improved product mix and personalization, even amid a challenging macroeconomic environment with tariffs and FX volatility.
Terms in This Story
- Ad Personam personalisation programme
- Lamborghini's customisation service allowing buyers to tailor exterior and interior details.
- Product mix
- The proportion of different models sold, which affects average revenue and profit.
- Operating income
- Profit from core business operations, excluding taxes and interest.
Summarised from the linked release; details can be imperfect — always verify against the original source.