Maserati Launches 'Trident Stars' Constellation to Celebrate Logo Centenary
Maserati has selected 100 stars to form a constellation in the sky, each dedicated to a figure who contributed to the brand's history, as part of its 100th anniversary celebrations for the Trident logo.
- 100
- 100
- 1926
What Happened
Maserati has unveiled Trident Stars, a project that creates a constellation of 100 stars in the sky, each dedicated to a person who has shaped the brand's identity. The stars, selected with researchers from the INAF Astronomical Observatory of Padua, are positioned between the constellations of Leo and Boötes to form the Trident logo. The initiative marks the centenary of the logo, which first appeared on the Tipo 26 in 1926.
Each star exists in both digital and real form: a unique digital work certified on the blockchain accompanies a certificate for a real star. The project will be experienced through a dedicated website, social media, and digital initiatives, culminating in the delivery of a special kit to honorees. Maserati CMO Cristiano Fiorio said the project amplifies the brand's visibility and emotional value.
“Our Trident logo is a symbol that leaves a lasting impression, and this year celebrates its first 100 years. With Trident Stars, we wanted to take it to the place where memory becomes eternal, transforming it into a constellation destined to shine through time.”
Why this matters
The project demonstrates how Maserati is using storytelling, digital innovation and blockchain certification to strengthen brand loyalty and emotional connection with its community.
Terms in This Story
- Trident
- The three-pronged spear logo of Maserati, inspired by the Neptune fountain in Bologna.
- Targa Florio
- An Italian open-road endurance race, one of the oldest in the world.
- Fuoriserie
- Maserati's bespoke customization program for individual customer orders.
- Folgore
- Maserati's designation for its fully electric vehicle models.
Summarised from the linked release; details can be imperfect — always verify against the original source.