Mercedes-Benz S-Class 140 Years, 140 Places Tour Returns to Europe Ahead of Stuttgart Finish
Mercedes-Benz's new S-Class has begun its second European crossing as part of an anniversary tour spanning six continents, 140 places and more than 50,000 kilometres.
- over 50,000 km
- 140
- six
- three
What Happened
Following the world premiere of the new S-Class on 29 January 2026, three new S-Class saloons set off on an extraordinary global journey. The convoy is now on its second crossing of Europe, with the S-Class driving through Southeastern Europe with stops including Turkey, Greece and Hungary. The route then continues into the Baltics, Scandinavia and the United Kingdom. Afterwards the S-Class heads home to Stuttgart, where the tour is expected in mid-October.
over 50,000km
Spanning six continents and 140 selected places that stand for the brand's history, pioneering spirit and worldwide presence.
World premiere of the new S-Class, after which three new S-Class saloons depart on a global journey.
From Stuttgart through Europe, including Switzerland, France, Spain and Belgium.
Stops in Brazil, Argentina, Uruguay and Chile.
North America, then Asia, then Australia and New Zealand, then India, and Africa with highlights in Kenya, Namibia and South Africa.
The worldwide journey ends in Stuttgart, where the history of Mercedes-Benz began.
- Southeastern Europe, with stops including Turkey, Greece and Hungary
- The Baltics
- Scandinavia
- The United Kingdom
- Final return to Stuttgart, expected in mid-October
Along the route, the new S-Class is accompanied by classic cars, current production models and local vehicles, creating unique encounters between the past, present and future of Mercedes-Benz. The journey is designed to create memorable personal moments for customers, Mercedes-Benz Club members and fans, from meet-and-greets to exclusive stories and presentations. The tour can be followed digitally via the Mercedes-Benz Community Hub and the brand's social media channels, with new images added to the Mercedes-Benz Media site and coverage on YouTube. Hosts take viewers along by region: Callum Mullin for Europe, Karl Shakur for South America, Benjamin Ortega for North America, Tom Exton for Australia and Tucker Doss for India.
Previously from Mercedes-Benz
Our earlier coverage reported that the Mercedes-Benz Museum will stage a free experience day, 'The 140 Festival', on Sunday, 18 October 2026, to close the New S-Class World Tour. That event marks 140 years of the automobile with classics, engine starts and a virtual-reality trip through S-Class history.
- Mercedes-Benz Museum Hosts Free 'The 140 Festival' on 18 October to Close the New S-Class World Tour
Background drawn from MotorClaw's earlier coverage of Mercedes-Benz's official releases.
Why this matters
The tour is Mercedes-Benz's way of marking 140 years of innovation by bringing the new S-Class directly to customers, club members and fans around the world. It also sets up the car's homecoming to Stuttgart, where the brand began, and the end of the worldwide journey in October 2026.
Terms in This Story
- S-Class
- Mercedes-Benz's flagship luxury saloon line, positioned at the top of the brand's model range.
- Oldtimer
- A German term for a classic or vintage car, typically an older model kept in original or restored condition.
Summarised from the linked release; details can be imperfect — always verify against the original source.